About Manuela

Manuela joined McKinsey in 2011 and is based in the Sydney office. She helps leading retailers and consumer-goods companies in the Asia–Pacific region on large commercial transformation programs, with a particular focus on the customer value proposition and merchandising.

Manuela is passionate about the intersection of big data and advanced analytics, and understanding consumer behaviour in the retail and consumer-product sectors.

Examples of Manuela’s recent client experience include the following:

  • setting up programs to embed analytical tools and build capabilities in the buying functions at two leading Asia–Pacific retailers, changing the way people work across these organisations and resulting in a 2 to 3 percent annual reduction in cost of goods sold
  • developing and implementing a commercial strategy for a major Australian retailer—which entailed a radical change in the customer value proposition—resulting in significant improvement in customer perception and a substantial sales uplift
  • leading the end-to-end diagnostic of the supply chain for a large Australian retailer, identifying high value improvement opportunities and designing initiatives to capture them
  • conducting a product-portfolio review for a global consumer-packaged-goods company to identify opportunities for complexity reduction and profitability improvement
  • performing a due diligence for a global consumer-goods manufacturer to assess the benefits of a potential joint venture


University of Chicago, Booth School of Business

Academy of Economic Studies, Bucharest
Diploma, business