About Luis

Luis is an expert in company strategy and digital transformation, with a focus on generating new business opportunities through digital reinvention. With a career spanning almost 20 years, he has developed comprehensive projects in multiple economic sectors, covering digital transformation, definition of omnichannel models, digital analytics, and innovation.

In 2006, Luis founded one of the most successful digital consulting services in the Spanish market, ADN, which was acquired by KPMG in January of 2015 after 9 years of activity.

In the academic field, Luis is the cofounder of ISDI, the first native digital business school in Spain; a regular lecturer at the IESE Business School; and a speaker at different universities and digital forums, in addition to the mentoring of digital projects using the Endeavor and IMPACT accelerators.

Past experience

KPMG 
Partner

ADN
Founder and CEO

Telefónica
Director

Yahoo!
Sales director

Education

IESE Business School
MBA

Universidad Autónoma de Madrid
Undergraduate degree, economics