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Koenraad Wiedhaup

Partner, Amsterdam
Serves pharmaceutical, biotech, and medical device companies in setting strategies, pursuing commercial opportunities, and undergoing business transformations; leads our value, access, and outcomes activities in Europe

About Koenraad

Since joining McKinsey in 2007, Koenraad has advised pharmaceutical, biotech, and medical device companies throughout Europe and the United States. He leads our work in value, access, and outcomes for the Pharmaceuticals & Medical Products Practice in Europe.

In partnership with executive leadership, he helps companies define business and commercial strategies and pursue business development, including partnerships and M&A. He also helps optimize commercial operating models and launch new products, often addressing market-access challenges and emerging digital opportunities.

Examples of Koenraad’s recent client work include the following:

  • redesigning the full commercial operating model for a top-ten global pharmaceutical company
  • architecting a market-access strategy for a large pharmaceutical company
  • developing a platform and development strategy for a biotech company
  • designing a partnership strategy for a large pharmaceutical company
  • creating a digital strategy for a medical device company
  • supporting a large, complex deal for a biopharma company
  • developing the go-to-market model for a biopharma company
  • planning a launch strategy for a pharmaceutical product with $1 billion in annual sales.

Koenraad previously worked in business development at a biotech company in the San Francisco Bay Area. Interested in the value that cutting-edge industries bring to a regional economy, he recently published a study on the potential for advancing the biotech sector in Belgium, Luxembourg, and the Netherlands.

Published work

Scaling innovation: How Benelux could become Europe’s leading biotech hub,” McKinsey & Company, November 2019


Columbia Business School

Delft University of Technology
MS, biotechnology

Leiden University
BS, life sciences