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Jürgen Schröder

Senior Partner, Düsseldorf
Helps companies to improve their performance by utilizing agile methods and digital technologies to enhance their commercial transformation

About Jürgen

Jürgen is a leader of McKinsey’s global Marketing & Sales Practice, heads our transport and logistics sector in Germany, and is the founder of McKinsey’s Digital Marketing Factory. He specializes in enabling global companies to undertake transformational programs, with a focus on marketing, sales, and digital.

Examples of Jürgen’s recent client experience in the logistics, tourism, telecommunications, and consumer-goods sectors include the following:

  • supporting a more than ten-year transformation at a leading global postal and logistics company, including a shift from postal operator to service provider and the turnaround of the parcel business
  • leading a global telecommunications company’s agile transformation into a digital player
  • developing marketing and branding strategy for tourism destinations
  • supporting the rebranding strategy of a leading European tour operator
  • serving a global technology company on marketing excellence
  • serving a leading European mobile operator on excellence in customer acquisition and retention

Published work

Technology delivered: Implications for cost, customers, and competition in the last-mile ecosystem,” McKinsey & Company, August 2018

How customer demands are reshaping last-mile delivery,” McKinsey & Company, October 2016

Experimenting without risk at the digital marketing factory” (PDF–738 KB), McKinsey, March 2013


Ruhr-Universität Bochum
PhD, economics
MA, economics