Back to

Jürgen Meffert

Senior Partner, Düsseldorf
Helps leading companies across industries shape their strategy and digital transformation. Recognized thought leader and global leader of McKinsey Digital for B2B sectors.

About Jürgen

Dr. Jürgen Meffert is a senior partner in McKinsey’s Düsseldorf office. Jürgen was the global leader of McKinsey’s Telecommunication, Media, & Technology Practice from 2006 to 2014 and now leads McKinsey’s digital B2B work at the global level. He was also the founder and leader of McKinsey’s start-up initiative to focus on serving medium-size companies.

As a senior partner at McKinsey, Jürgen serves several of the world’s leading telecommunications, technology equipment, and media companies. His recent work has centered on several large-scale multiyear transformation programs, including restructuring and turnaround, value creation, post-merger management, and digital transformations. His client work ranges from growth/innovation strategy and business-building programs to functional business transformations in marketing, sales, and operations. His core area of expertise includes digital end-to-end transformation in the B2B space.

Jürgen’s client portfolio, which includes telecoms (fixed and mobile), technology-equipment manufacturers, software-application providers, machinery and industrial original-equipment manufacturers, and media companies, spans Europe, Japan, Latin America, India, South Africa, South Korea, and the United States.

Jürgen has been invited as a guest speaker at a number of technology and business forums. He has also published and authored several books on strategy, innovation management, and Germany’s medium-size companies, and has published numerous articles in various publications, including McKinsey’s globally distributed telecommunication, media, and technology periodical.

Published work

Radically rethink your strategy: How digital B2B ecosystems can help traditional manufacturers create and protect value,” McKinsey & Company, August 2019

How to make sure your digital transformation succeeds,” McKinsey & Company, August 2017

Digital @ Scale: The Playbook You Need to Transform Your Company, John Wiley & Sons, June 2017

Eins oder Null, Ullstein Ebooks, April 2017

From disrupted to disruptor: Reinventing your business by transforming the core,” McKinsey & Company, February 2017

Nine questions to help you get your digital transformation right,” McKinsey & Company, October 2015

DNS der Weltmarktführer, Redline GmbH, 2007

Handbuch Strategisches Management, 2nd edition, Gabler Verlag, 2005

Durchstarten zur Spitze. McKinseys Strategien für mehr Innovation, Campus Fachbuch, 2000

Past experience

Development Engineer and Product Manager
Nixdorf Computer AG

Open Software Foundation
Member, start-up team


University of St. Gallen, Switzerland
PhD, economic science

Northwestern University, Kellogg Graduate School of Management

RWTH Aachen and the University of Münster
MS, electrical engineering