This is a profile image of Juan Franco

Juan Franco


Works with many of Latin America’s largest financial-services companies to help them shape ambitious growth strategies, transform their operational performance, redesign key processes, and nurture leaders for the future

Juan has wide experience in the financial sector, ranging from performance management to transformation and strategic planning. He has worked with many of the principal financial groups in Latin America.

Examples of his recent client work include the following:

  • shaping strategic plans, including evaluating current performance, defining strategic initiatives, and developing a plan for strategy execution, for various major financial groups
  • supporting operational transformations for several financial institutions by evaluating starting points, formulating transformation processes, executing first steps, and ensuring that the organizations had the capacity to complete the transformations
  • constructing a talent-management system for one of the region’s principal development banks by designing a new leadership-development methodology and a new performance-management system
  • helping improve efficiency and innovation at a major Latin American financial institution by analyzing its main processes, leading innovation workshops across the company, and defining business plans to capture the improvement
  • supporting several large banks in their design and implementation of new commercial and operational models for corporate banking
  • revising the operating model of one of the biggest banks in the region through activities that included defining a new strategy, redesigning key processes using lean methodology, and establishing a transformation office

Juan serves on the board of Compartamos con Colombia, a not for profit that builds capacity in social-sector organizations, promotes sustainable business practices, and helps trigger social innovation.

Published work

Accelerating transformation in Latin American companies,” McKinsey & Company, December 2021

Restarting national economies during coronavirus, part two,” McKinsey & Company, May 2020

How to restart national economies during the coronavirus crisis,” McKinsey & Company, April 2020

Past experience

Banc of America Securities
Investment banking associate

Colombian Project Advisors
Investment banking analyst

Fiduciaria Bogotá
Investment banking analyst

Bavaria S.A.
Financial analyst


Rotterdam School of Management, Erasmus University

University of the Andes
BS, industrial engineering