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Jop Gerritsen

Partner, Amsterdam
Supports clients in building up modern digital capabilities to build and scale new businesses, transforming current business capabilities through technology.

About Jop

Jop leads McKinsey’s work in digital and analytics in the Netherlands and plays a leadership role in Leap by McKinsey. He is enthusiastic about transforming clients in tech and tech-enabled companies, from building new businesses to transforming current ways of working radically and attracting a new type of talent into a company. Applying and deploying cutting-edge technologies and analytics are naturally part of such journeys, and Jop likes not only to design but also to kick-start and accelerate these efforts.

Serving clients in various industries, Jop is most passionate about those sectors in which the changing needs of the consumer play a critical role in how a company needs to act and transform.

Examples of Jop’s recent client work include the following:

  • driving the ticketing and distribution strategy and operations of a live entertainment company, doubling EBITDA in five years
  • creating a mobile-enabled personalized health-habit-building experience for a European leading fitness club chain
  • building up a digital unit at an electricity and gas grid operator to form the core of the digital transformation driving a €200 million bottom-line program to facilitate effects of the energy transition

Education

Columbia University
MBA

University of Groningen
MS, technology management and artificial intelligence