This is a profile image of João Bueno

João Bueno

Senior PartnerSão Paulo

Advises financial services and B2C companies on growth plans and operational performance improvement with a focus on digital strategies

João leads the firm’s work in insurance and is one of the leaders of the McKinsey Digital Practice for Latin America. He has 15 years of management consulting experience serving clients in the financial services industry in a range of areas, including strategy, M&A, the implementation of digital technologies, and operational performance.

Examples of Joao’s client work include the following:

  • developing and implementing a digital, direct strategy and operation for two of the largest insurers in Latin America
  • leading an operating profit turnaround at the Brazilian operation of a global insurer
  • launching an insurance greenfield operation in Colombia
  • developing a regional expansion strategy to South America for one of the largest Brazilian insurers in the P&C market
  • reviewing the life business strategy of one of the largest insurers in the Brazilian market
  • implementing lean operations of a global insurer with solid presence in Brazil
  • conducting due diligence of an insurance broker’s acquisition in Brazil followed by supporting the establishment of growth initiatives and operations review after the acquisition
  • developing a market analysis and identifying business opportunities—including product portfolio, distribution channels, and organizational model and governance—for one of the largest Brazilian insurers
  • assessing portfolio enhancement opportunities for a global insurance company in the Brazilian insurance market

Published work

2022 outlook: Setting a course for the coming decade,” blog entry, McKinsey & Company, February 2022

Bancassurance: Time to go digital,” McKinsey & Company, March 2019

The insurance agency of the future: Building a digital service model,” McKinsey & Company, November 2018

Past experience

AT Kearney


New York University

University of São Paulo
BA, industrial engineering