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Jakob Boije

Senior Expert Associate PartnerStockholm

Jakob Boije

Senior Expert Associate PartnerStockholm

Leads customer-experience-design teams across Europe, the Middle East, and Africa, with a focus on improving patient and physician experiences in pharma, medtech, and healthcare-delivery systems to enable better health outcomes

As an expert associate partner at McKinsey Design, Jakob focuses on coaching business, marketing, innovation, and R&D teams in customer orientation, patient centricity, and digital enterprise transformation. These efforts shape new growth opportunities for customer-focused personal and digital value propositions across oncology, immunology, cardiology, respiratory medicine, and neurology, and in target areas such as Alzheimer’s, diabetes, and rare diseases.

Jakob is passionate about harnessing creative collaboration, co-creation, and participatory design as drivers to achieve rapid launch and go-to-market excellence. Through design thinking, advanced analytics, and agile product development, he leverages deep customer insights to craft engagement-driven product and service experiences. These endeavors bring to life new patient and physician journeys, clinical trial experiences, digitally enhanced treatment-support services, and data-driven connected drug-delivery ecosystems.

Examples of Jakob’s recent client projects include the following:

  • Optimizing the healthcare-provider and patient experience to drive engagement and adherence in clinical R&D and commercial launches
  • developing beyond-the-pill customer propositions across physical, digital, and online solutions
  • leading the development of medical devices, digital companion apps, and connected ecosystems
  • steering quantified experience design efforts in pharmaceutical and medtech

Previously, Jakob founded a high-performance digital service and product-development-design team in the US market for a top-ranking design and innovation consultancy. He mentors start-ups and support accelerator programs on the Internet of Things, connected health, and smart technology.

Past experience

Veryday New York
Founder and president

Peekaboo Design
Founder and CEO


Konstfack University
MFA, industrial design