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Jacques Bughin

MGI Director and Senior Partner, Brussels
Leads research on global economic and technology trends, serving media, telecommunications, online services, healthcare, financial technology, travel, and logistics companies on a variety of issues, including marketing, sales, digital strategy, productivity, digital, analytics, leadership, and organization.

About Jacques

Jacques is one of the three directors of the McKinsey Global Institute, the firm’s business and economics research arm. He is also a leader in McKinsey’s Telecommunications, Media & Entertainment, High Tech, and Strategy & Corporate Finance Practices and coleads the firm’s work on digital and artificial intelligence (AI) strategy in the McKinsey Digital and McKinsey Analytics Practices.

Since joining the firm, Jacques has worked with businesses across continents and sectors including media, telecommunications, online services, healthcare, financial technology, and logistics on issues ranging from marketing, sales, and digital strategy and productivity to organization. He also works with public-sector institutions on a variety of technological challenges.

Jacques has led numerous research efforts on global economic trends such as globalization, productivity, and inclusive growth, as well as on the impact, opportunities, and challenges of technology including big data, the future of work and skills, AI technology, and digital strategies. He has authored articles published in titles including the McKinsey Quarterly, Harvard Business Review, and Sloan Management Review. His fundamental research on industrial economics, organization, the digitization of firms, and corporate finance has been featured in top-tier academic journals, such as Management Science, Research Policy, Omega, and Journal of Industrial Economics. He is quoted regularly in leading international media.

Jacques is a frequent speaker at conferences and universities around the world on a range of economic and technology themes. He is a fellow of the Aspen Institute, ECORE, and KUL University. He teaches business strategy at the Free University of Brussels and serves on nonprofit boards including that of Kanal, the contemporary art museum in Brussels.

Published work

Digital transformation: Improving the odds of success,” McKinsey Quarterly, October 2019

Reviving innovation in Europe,” McKinsey Global Institute, October 2019

The coming of AI Spring,” Project Syndicate, October 2019

Can artificial intelligence help society as much as it helps business?,” McKinsey Quarterly, August 2019

Don't squander the techno revolution,” Project Syndicate, July 2019

The declining labour share of income: Accounting for the main factors from a meso perspective,” VoxEU, July 2019

Your AI efforts won't succeed unless they benefit employees,” Harvard Business Review, July 2019

The drumbeat of digital: How winning teams play,” McKinsey Quarterly, June 2019

Artificial intelligence in the United Kingdom: Prospects and challenges,” McKinsey Global Institute, June 2019

Measuring the welfare effects of AI and automation,” VOX EU, May 2019

A new look at the declining labor share of income in the United States,” McKinsey Global Institute, May 2019

"Twenty-five years of digitization: Ten insights into how to play it right," DES Madrid Blog, May 2019

"Why the world needs "good" digital ID," OECD Forum blog, May 2019

Twenty-five years of digitization: Ten insights into how to play it right,” McKinsey Global Institute, May 2019

‘Tech for Good’: Using technology to smooth disruption and improve well-being,” McKinsey Global Institute, May 2019

Next generation technologies and the future of trade,” VOX EU, April 2019

Digital identification: A key to inclusive growth,” McKinsey Global Institute, April 2019

What every CEO needs to know about ‘superstar’ companies,” McKinsey Global Institute, April 2019

3 Digital strategies for companies that have fallen behind,” Harvard Business Review, February 2019

How to develop enough European AI startups,” VOX EU, February 2019

Tackling Europe’s gap in digital and AI,” McKinsey Global Institute, February 2019

Navigating a world of disruption,” McKinsey Global Institute, January 2019

Globalization in transition: The future of trade and value chains,” McKinsey Global Institute, January 2019

Testing the resilience of Europe's inclusive growth model,” VOX EU, January 2019

Assessing the impact of AI in the world economy,” LinkedIn, December 2018

How the future of work may unfold: A corporate demand-side perspective,” VOX EU, December 2018

Testing the resilience of Europe’s inclusive growth model,” McKinsey Global Institute, December 2018

‘Superstars’: The dynamics of firms, sectors, and cities leading the global economy,” McKinsey Global Institute, October 2018

How competition is driving AI's rapid adoption,” Harvard Business Review, October 2018

The promise and challenge of the age of artificial intelligence,” McKinsey Global Institute, October 2018

Marrying artificial intelligence and the sustainable development goals: The global economic impact of AI,” ITU News, October 2018

Notes from the frontier: Modeling the impact of AI on the world economy,” McKinsey Global Institute, September 2018

Solving the United Kingdom’s productivity puzzle in a digital age,” McKinsey Global Institute, September 2018

Technology convergence and AI divides: A simulation appraisal,” Vox EU, September 2018

The promise and pitfalls of AI,” Project Syndicate, September 2018

Artificial intelligence: Why a digital base is critical,” McKinsey Quarterly, July 2018

Why AI isn't the death of jobs,” MIT Sloan Management Review, May 2018

Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018

Skill shift: Automation and the future of the workforce,” McKinsey Global Institute, May 2018

Strong aggregate demand: Critical for reaping benefits of digitisation,” VoxEU, March 2018

Solving the productivity puzzle: The role of demand and the promise of digitization,” McKinsey Global Institute, February 2018

Why digital strategies fail,” McKinsey Quarterly, January 2018

Europe's economy: Three pathways to rebuilding trust and sustaining momentum,” McKinsey Global Institute, January 2018

What successful digital transformations have in common,” Harvard Business Review, December 2017

Jobs lost, jobs gained: Workforce transitions in a time of automation,” McKinsey Global Institute, November 2017

Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017

A survey of 3000 executives reveals how businesses succeed with AI,” Harvard Business Review, August 2017

The new spring of artificial intelligence: A few early economies,” VOX, August 2017

Digital strategies and why some work better than others,” Harvard Business Review, July 2017

Stimulating digital adoption in Germany,” McKinsey Global Institute, July 2017

Advanced social technologies and the future of collaboration,” McKinsey Global Institute, July 2017

The best response to digital disruption,” Harvard Business Review, July 2017

How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017

Building on Europe's nascent recovery,” Euractiv, May 2017

The brightening mood of European business—and what it means for investment,” McKinsey Global Institute, May 2017

The best response to digital disruption,” MIT Sloan Management Review, April 2017

The case for digital reinvention,” McKinsey Quarterly, February 2017

What the rise of Uber says about the gig economy today,” Fortune, February 2017

Harnessing automation for a future that works,” McKinsey Global Institute, January 2017

The age of analytics: Competing in a data-driven world,” McKinsey Global Institute, December 2016

Most industries are nowhere close to realizing the potential of analytics,” Harvard Business Review, December 2016

Global migration’s impact and opportunity,” McKinsey Global Institute, November 2016

Exploding myths about the gig economy,” Vox, November, 2016

The evolving independent economy,” Project Syndicate, November 2016

Poorer than their parents? A new perspective on income inequality,” McKinsey Global Institute, July 2016

How social tools can reshape the organization,” McKinsey Global Institute, May 2016

Five priorities for competing in an era of digital globalization,” McKinsey Quarterly, May 2016

The digital pressures weighing on telecoms,” McKinsey Quarterly, April 2016

Secular stagnation and low investment: Breaking the vicious cycle—a discussion paper,” McKinsey Global Institute, April 2016

Digital globalization: The new era of global flows,” McKinsey Global Institute, February 2016

Getting a sharper picture of social media’s influence,” McKinsey Quarterly, June 2015

Brand success in an era of Digital Darwinism,” McKinsey Quarterly, February 2015

Harnessing the power of shifting global flows,” McKinsey Quarterly, February 2015

Transforming the business through social tools,” McKinsey & Company, January 2015

Three ways companies can make co-creation pay off,” McKinsey & Company, December 2014

Global flows in a digital age,” McKinsey Global Institute, April 2014

The mobile Internet’s consumer dividend,” McKinsey Quarterly, February 2014

Organizing for change through social technologies: McKinsey Global Survey results,” McKinsey & Company, November 2013

Measuring the full impact of digital capital,” McKinsey Quarterly, July 2013

Ten IT-enabled business trends for the decade ahead,” McKinsey Quarterly, May 2013

Online and upcoming: The Internet's impact on India,” McKinsey, March 2013

Advertising in 2020: The demand for marketing on-demand,” Chief Marketing & Sales Officer Forum, March 2013

Capturing business value with social technologies,” McKinsey Quarterly, November 2012

Online and upcoming: The Internet's impact on aspiring countries,” McKinsey Global Institute, January 2012

The web’s €100 billion surplus,” McKinsey Quarterly, January 2011

Managing media companies: Harnessing creative value, (with A. Aris), Wiley, 2010 (second edition)

Jacques has published many additional Quarterly articles and over 30 articles in leading international academic journals such as Management Science, the Review of Economics and Statistics, the Journal of Industrial Economics, and the Journal of the European Economic Association.

Past experience

Arthur Andersen


Université Catholique de Louvain (Belgium)
PhD in economics, operation research & strategy

University of Namur (Belgium)
Masters in economics, summa cum laude

University of Pennsylvania
Masters in economics