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Izwan Ismail

Digital Expert AP, Kuala Lumpur
As design leader in Southeast Asia, helps clients adopt customer experience and digital design mind-sets and build the cross-functional teams and processes to actualize them

About Izwan

Izwan is a skilled designer and digital entrepreneur in the McKinsey Digital Practice. He has built and launched a number of start-ups in Southeast Asia. Drawing on nearly a decade of experience as an industrial, medical, software, and product designer, he serves as design leader for our offices in Southeast Asia.

Izwan advises clients on digital design, digital product engineering, the customer experience, digital operations, and agile methodologies, among other issues. For example, he recently worked with an insurance client to establish digital design cadence and a process for scaling digital design throughout the organization.

The cofounder of VLT Labs, a Malaysian digital-business builder and product development studio, Izwan joined McKinsey in 2017, when VLT Labs was acquired by the firm. During his tenure at VLT Labs, he built and launched a number of start-ups and supported clients throughout Southeast Asia and Malaysia in launching their own digital products and initiatives. Izwan also advised government agencies on various efforts to build an ecosystem that encourages design, start-ups, and coworking initiatives. The first external coach for Genovasi, he is committed to educating others through robust, hands-on training experiences.

Passionate about innovation and entrepreneurship, Izwan is also the founder of UX Malaysia, which aims to develop user-experience (UX) capabilities in Malaysia. He is certified by the Hasso-Platner Institute of Design Thinking and serves as deputy president of Technopreneurs Association Malaysia (TeAM).

Past experience

UX Malaysia

VLT Labs


Queensland University of Technology
Postgrad diploma, industrial design
BDes, industrial design