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Ivan Ostojic

Partner, Zurich
Supports global pharmaceutical and healthcare organizations on strategy, innovation, marketing, and sales, contributing a deep knowledge of neuroscience and the development and commercialization of pharmaceutical products

About Ivan

Ivan serves leading pharmaceutical and medical-technology companies on the issues of strategy, innovation, marketing, and sales. Since joining McKinsey, he has worked extensively across the pharmaceutical and medical sectors, combining strategic consulting with design, digital, and analytics to discover new insights that improve clients’ product performance.

Ivan has advised leading institutions on a wide range of projects, from go-to-market strategies and solution innovation to customer-experience journeys and organizational design.

Examples of his recent client work include the following:

  • supporting an oncology company on innovating its business model and enhancing its sales focus
  • developing digital engagement channels in medical affairs
  • helping an immunology company to innovate its data generation using advanced analytics and machine learning
  • leading the transformation of the medical-affairs division of a leading immuno-oncology company
  • leading the development of a disease-area strategy in hematology and oncology in Europe and the United States

Before joining McKinsey, he spent 6 years as a research scientist at a leading pharmaceutical company, focusing on novel aspects of neurological and hormonal regulation of aging and life span.

Published work

Traditional company, new businesses: The pairing that can ensure an incumbent’s survival,” McKinsey & Company, June 2019

From product to customer experience: The new way to launch in pharma,” McKinsey & Company, August 2018

Medical affairs: Key imperatives for engaging and educating physicians in a digital world,” McKinsey & Company, March 2018


University of Basel
Doctorate, molecular biology and biochemistry

ETH Zurich
MA, management technology and economics