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Indy Saha

Associate Partner, London
Advises executives on digital marketing innovation and strategy, employing user-centered design to drive successful product development and branding

About Indy

As a creative strategist, Indy works with business leaders to rethink and develop new models and marketing strategies. Often leading small teams, he pulls in ethnographic research to drive innovative user-centered approaches to product development and marketing design.

Indy’s creative strategy career began in advertising, looking for new modes of promotion for top-level brands in technology, gaming, entertainment, and sports. With pioneering digital initiatives and tie-ins with traditional ads, he created inaugural digital strategies for high-profile brands, including adidas, Xbox, and BBC.

Before McKinsey, Indy cofounded and was director of creative strategy at Google Creative Lab in London—the company’s internal marketing and product innovation unit. In this role, he developed new offerings and optimized existing products, such as Google Search and Google Maps. He set up Google’s Future of Retail Lab in Mountain View, California, and established the company’s first ethnographic-research unit.

Indy is bilingual in English and Bengali, and he is proficient in Dutch, French, and German. He is passionate about human rights and children’s causes, and he spends his Saturday mornings coaching football to 4- to 9-year-olds, regardless of the weather conditions.


Indy Saha, director of creative strategy, Google Creative Lab,” DRHA (Digital Research in the Humanities and Arts) 2014, February 2015

Talking digital art with Indy Saha,” Spikes Asia 2014, September 2014

Creative Sandbox TLV – Creative technology: Your secret business asset,” Google Israel, June 2013

Creative Sandbox Berlin: How technology powers creativity,” Google Deutschland, August 2012

Past experience

Google Creative Lab London
Director of creative strategy

TBWA London
Head of strategy

Agency Republic
Head of strategy

Microsoft Xbox EMEA
Head of brand

adidas EMEA
Head of advertising

Account director

J. Walter Thompson
Account manager


Cambridge University
MEng, manufacturing engineering

King’s College