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Holly Briedis

Partner, Dallas
Helps founders, high-growth companies, and mature consumer brands realize the next wave of growth, through a focus on customer experience, omnichannel, digital, and commercial transformation

About Holly

Holly helps founders and executive teams grow and focus their businesses—including strategy development, digital and consumer engagement, and organizing for success—on a global level. She is a leader of McKinsey’s work in retail, digital engagement, and customer experience in North America.

Holly is deeply experienced with serving founders and executives of consumer brands, helping them ignite the next wave of growth.

Examples of Holly’s recent client work include the following:

  • leading the digital transformation for a major athletic apparel and footwear brand, spanning omnichannel customer experience, new global digital tech stack, personalization, CRM, and loyalty
  • driving the omnichannel strategy and transformation for a major apparel company, accelerating personalization and DTC growth for one banner through development of agile marketing practices
  • directing the US market-entry strategy for a Southeast Asian unicorn, including collaboration with digitally native US brands to accelerate growth
  • leading the digital acceleration of a quick-service restaurant business across e-commerce, digital marketing, delivery, and CRM through stand-up of sustainable agile capabilities
  • driving growth strategy—including store-of-the-future development and stand-up of new product development and design capability—for a high-growth jewelry brand

In addition to her client work, Holly serves on the board of directors for the Knowledge is Power Program (KIPP)—the largest nonprofit charter school network in the United States—founding the Miami chapter in 2015, and joining as a director in Dallas in 2019.

Prior to joining McKinsey, Holly spent several years in venture capital, where she held both investor and operational roles for high-growth, early-stage digital companies in the United States and East Africa.


Omnichannel: The path to value,” McKinsey & Company, April 2021

Moving past friend or foe: How to win with digital marketplaces,” McKinsey & Company, June 2020

Adapting to the next normal in retail: The customer experience imperative,” McKinsey & Company, May 2020

Ready to ‘where’: Getting sharp on apparel omnichannel excellence,” McKinsey & Company, August 2019


Abundant Venture Partners
Investor, adviser

Associate partner


Kellogg School of Management at Northwestern University
MBA, finance

University of Michigan
BA/BS, economics, political science, English