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Gonçalo Serpa Pinto

Senior Partner, Madrid
Leads Mckinsey Digital in Iberia and Latin America and advises large corporations—in particular, financial-services companies—on business and technology topics.

About Gonçalo

Gonçalo is a senior partner in Mckinsey Digital, based in Madrid. Since joining McKinsey in 1992, he has been working with leading corporations—mainly financial-services companies—on a global basis, advising them on a wide array of topics, including business and technology and organizational effectiveness.

Gonçalo has led high-impact operational models and lean transformation programs at large global banks as well as several technology-infrastructure restructuring efforts at multinational companies. He also has very deep experience in conducting technology-driven innovation efforts and optimizing governance effectiveness.

Gonçalo also has deep expertise in marketing and sales, specifically in how technology can be fully leveraged to enable its effectiveness, and has been supporting several large corporations across various industries on these topics.

Past experience

Merrill Lynch, London

Universidade Católica de Lisboa


Kellogg Graduate School of Management

Universidade Católica Portuguesa
BA, business administration