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Gadi BenMark

President and General Manager, McKinsey Social, New York
Helps companies leverage social media to strengthen customer relationships, improve performance, and build their brands

About Gadi

Gadi has helped develop McKinsey’s work in the area of social media for the past several years, and today he leads McKinsey Social, a practice which covers all of the functions touched by social media—marketing and sales, merchandising, customer service, innovation and product development, and due diligence. He had previously worked at McKinsey as a consultant from 1995–2000 focused on telecom, technology, and industrial clients.

Recent social media projects include:

  • Detailed diagnostic of patient/caregiver discussion on social media related to a niche disease
  • Data-driven business case for implementing a social-care program, including cross-functional organization design and detailed playbook
  • Social media strategy and implementation program with a major consumer-goods company

Prior to rejoining McKinsey, Gadi was chief revenue officer at TurnTo Networks, a social-commerce technology company, where he led TurnTo's sales, marketing, and business-development activities. He was also a vice president and client business executive at Amdocs, in charge of digital advertising and commerce, and a vice president/general manager at Intergraph, where he managed a turnaround of Intergraph's transportation and photogrammetry global business unit.

Gadi holds Canadian, Israeli, and American citizenships. He was a captain in the Israeli Air Force and is a member of the New York Bar Association. He's also a graduate of the United World College of the Pacific.

Published work

Master the Challenges of Multichannel Pricing,” MIT Sloan Management Review, June 2018

Cracking the digital-shopper genome,” McKinsey & Company, August 2015

Why the COO should lead social-media customer service,” McKinsey Quarterly, January 2014

“3 secrets to win the social marketing wars,” The Economist Group, October 2013

Turn customer care into ‘social care’ to break away from the competition,” Harvard Business Review blog, December 2012

The social care imperative,”, September 2012

Speaking engagements

“Social Media for Customer Service in Healthcare (aka “Social Care”),” Cleveland Clinic patient experience summit, May 2013

“Managing social media so that it doesn’t manage you: How you can improve reputation management, response, and customer service,” Communications Accelerator corporate communications forums, April 2013

Past experience

TurnTo Networks
Chief revenue officer

Vice president and Client business executive

President and General manager


Harvard Business School
MBA (Baker Scholar)

Tel Aviv University

Hebrew University
BA, economics and business