Publications
“L’humain, capital au cœur de la performance durable de l’entreprise”, McKinsey & Company, Juillet 2023
“The economic potential of generative AI: The next productivity frontier”, McKinsey & Company, Juin 2023
“A CEO’s guide to the metaverse”, McKinsey Quarterly, Janvier 2023
“Why intangibles are the key to faster growth in Europe”, McKinsey & Company, Novembre 2022
“Securing Europe’s competitiveness: Addressing its technology gap”, McKinsey Global Institute, Septembre 2022
“Donner un nouveau souffle au modèle de croissance inclusive et durable de l’Europe et de la France | France”, McKinsey & Company, Juillet 2022
“Value creation in the metaverse: the real business of the virtual world | France”, McKinsey & Company, Juin 2022
“Marketing in the metaverse: An opportunity for innovation and experimentation”, McKinsey Quarterly, Mai 2022
“Securing Europe’s future beyond energy: Addressing its corporate and technology gap”, McKinsey Global Institute, Mai 2022
“The Rise of Intangible Capitalism”, McKinsey & Company, Novembre 2021
“How defining intangible investments can help grow the knowledge economy”, McKinsey & Company, Juillet 2021
“Getting tangible about intangibles: The future of growth and productivity?“, McKinsey & Company, Juin 2021
“The growth triple play: Creativity, analytics, and purpose”, McKinsey & Company, Juin 2021
“Reimagining marketing in the next normal”, McKinsey & Company, Juillet 2020
“The future of work: Reskilling and remote working to recover in the ‘next normal’”, McKinsey & Company, Juillet 2020
“Tech for Good: Helping the United Kingdom improve lives and livelihoods”, McKinsey & Company, Juin 2020
“Rapid Revenue Recovery: A road map for post-COVID-19 growth”, McKinsey & Company, Mai 2020
“Are you a growth leader? The seven beliefs and behaviors that growth leaders share”, McKinsey & Company, Septembre 2019
“‘Tech for Good’: Using technology to smooth disruption and improve well-being”, McKinsey & Company, Mai 2019
“Measuring the welfare effects of AI and automation”, McKinsey & Company, Mai 2019
“Tackling Europe’s gap in digital and AI”, McKinsey & Company, Février 2019
“Growing faster than the market: Three questions the C-suite should ask”, McKinsey & Company, Décembre 2018
“Testing the resilience of Europe’s inclusive growth model”, McKinsey & Company, Décembre 2018
“Skill shift: Automation and the future of the workforce”, McKinsey & Company, Mai 2018
“Automation will make lifelong learning a necessary part of work”, McKinsey & Company, Mai 2018
“Five management strategies for getting the most from AI”, McKinsey & Company, Septembre 2017
“The new spring of artificial intelligence: A few early economies”, McKinsey & Company, Août 2017
“How artificial intelligence can deliver real value to companies”, McKinsey & Company, Juin 2017
“Europe has digital potential but it must act to close the gap with the US”, McKinsey & Company, Novembre 2016
“Digital Europe: Realizing the continent’s potential”, McKinsey & Company, Juin 2016
“How some companies are using mobile to power growth,” McKinsey on Marketing & Sales, December 2015
“Closing France’s €100 billion digital gap,” McKinsey & Company, May 2015
“Accélérer la mutation numérique des entreprises en France," McKinsey France, September 2014
“PayPal’s vision for a global marketplace,” McKinsey & Company, August 2014
“Average lie: Using smart segmentation to find growth,” McKinsey on Marketing & Sales, April 2014
“Digital distribution: Six consumer trends and what businesses need to do now,” McKinsey on Marketing & Sales, March 2014
“Mobile must migrate: Digital as an imperative, not an option,” McKinsey on Marketing & Sales, March 2014
“The multichannel journey: Profitably shaping the path to purchase,” McKinsey on Marketing & Sales, March 2014
“Leveraging Big Data to optimize digital marketing,” McKinsey on Marketing & Sales, August 2013
“Developing a fine-grained look at how digital consumers behave,” McKinsey, July 2013
“Digital intelligence: Profiles to profits in a new consumer landscape,” McKinsey on Marketing & Sales, July 2013
“Innovation matters: Reviving the growth engine”, McKinsey, june 2013
“Using ‘Big Data’ to optimize digital marketing,” McKinsey on Marketing & Sales, April 2013
“Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013
“New news: Content providers and mobile media consumption,” McKinsey on Marketing & Sales, February 2013
“Profit paradox: Growing value and shrinking margins for mobile,” McKinsey on Marketing & Sales, February 2013
“Purchase portal: The Internet as the shopper's tool,” McKinsey on Marketing & Sales, February 2013
“Online vs. offline shopping boundaries disappear for the consumer,” McKinsey on Marketing & Sales, January 2013
“Mobile in Europe is growing: Are you ready?” McKinsey on Marketing & Sales, September 2012
“Get in touch with customer touch points,” McKinsey on Marketing & Sales, September 2012
Présentations
“Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013
Expérience professionnelle préalable
Arthur D. Little
Senior partner
Kraft Jacobs Suchard
Ventes et Marketing
Danone
Formation
HEC
MSc, management
