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Desiree El Chebeir

Associate Partner, Dubai
Brings more than 18 years of experience in the technology industry and working with start-ups to help clients launch and scale digital and agile transformations

About Desiree

Desiree leads agile and product management for McKinsey Digital Labs in the Middle East. She brings together digital strategy and execution power to help large companies and governments launch and scale new digital businesses and implement digital transformations. Desiree has a strong passion for reengineering solutions and products around customer needs, mobilizing large teams to action, and aligning senior stakeholders around a common vision.

Before joining McKinsey, she advised start-ups in the virtual-reality, financial-technology, and gaming marketplaces on product vision, business and marketing strategy, and operations.

Previously, Desiree had spent four years at a multinational technology company where she led a $1 billion international-expansion strategy, working directly with the CEO and senior vice presidents. She also led cross-functional product teams for various marketplace divisions, leveraging machine learning to provide a personalized seller experience and helping to boost revenues and reduce support costs.

Before that, Desiree focused on catalyzing regional entrepreneurial ecosystems, setting up an organization to help local start-ups expand globally, expanding the AllWorld Network of Harvard’s Michael Porter to fast-growing businesses in EMEA, and establishing a creative cluster to help create jobs and boost the economy in Lebanon.

Desiree also spent seven years with a multinational information-technology company in a number of capacities, from software developer to technical consultant to project leader.

Desiree brings her extensive experience—in technology, product management, e-commerce, ecosystems, operations, strategic partnerships, and growth strategy—to her client work at McKinsey. She helps companies and governments to implement large-scale digital and agile transformations and to launch and scale new digital businesses, focusing on data-driven new-product launches, acquiring customers, and transforming the workforce.

She serves on the executive committee of Alumni Central, a nonprofit bringing together top talent in Lebanon to foster the exchange of ideas and help support socioeconomic-development initiatives in that country.

Desiree volunteers much of her free time to support start-ups—advising them, for example, about marketing and growth strategy; acting as an educator, facilitator, and mentor for accelerators; and serving as a mentor and judge for start-up competitions.

She is also passionate about getting girls excited about science and technology, organizing and speaking at various STEM bootcamps for young girls and teens.

Desiree is a native Arabic speaker, fluent in English and in French, with conversational ability in Italian, German, and Spanish.

Past experience

Visor ADL
Cofounder and chief operating officer

Amazon
International expansion and seller experience

Endeavor
Founding entrepreneur-services director

Lebanon Creative Cluster
Director of operations

AllWorld Network
Regional director, Arabia 500

IBM
Project lead

Education

INSEAD
MBA

University of California, San Diego
BS, computer science and engineering