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Cody Butt

Partner, Denver
Helps lead consumer and retail companies through procurement transformation with a distinct expertise in delivering marketing efficiency that fuels innovation and growth

About Cody

Cody is the global leader of McKinsey’s marketing efficiency for growth capability, which includes the firm’s agency search capability. He has served clients across sectors including banking, consumer packaged goods (CPG), financial services, grocery, insurance, hospitality, pharmacy, retail, and transportation.

Examples of Cody’s work include the following:

  • leading a global retailer through a transformation of goods not for resale, procurement, including procurement of fixtures, supplies, goods for marketing, and IT. The initiative increased savings capture by 2.5 times
  • orchestrating a comprehensive agency review for a premier North American CPG company. The review started with media planning and buying, followed by digital creative, and culminating with public relations. This effort resulted in a mix of incumbents and new agency partners, unlocking 25 percent efficiency for reinvestment, and included development of a new internal agency management capability
  • consolidating global media planning and buying operations for a financial services company. By transforming its operating model and optimizing its agency ecosystem, the client captured savings of more than 30 percent and streamlined its overall communications planning process

PUBLISHED WORK

Good to great: Boosting the efficiency of your TV spend,” McKinsey & Company, May 2021

Five questions to answer before you finalize your media plan,” McKinsey & Company, November 2020

The four pillars of good spend management – a key skill amid the COVID-19 downturn,” Marketing Tech, May 2020

An essential marketing tool in a downturn: Spend management,” McKinsey & Company, May 2020

Maximizing marketing value through smarter procurement,” McKinsey & Company, August 2016

PAST EXPERIENCE

Union Pacific Railroad
Senior internal auditor

Masimore, Magnuson & Associates P.C.
External auditor and tax accountant

EDUCATION

Harvard Business School
MBA

University of Nebraska Omaha
BS, accounting
BA, French