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Chenan Xia


Advises leading digital and technology innovators on strategic and operational topics that fuel growth.

Chenan leads McKinsey’s Technology Practice in Greater China and has extensive expertise in internet, ecommerce, and digital transformation. He has extensive experience serving leading digital and technology innovators on both strategic and operational topics to fuel their growth. He also actively advises clients in the broad digital ecosystem including brands, retailers, supply chain & logistics players, and digital service & software providers, to differentiate and win in the new digital world.

Chenan combines strategic thinking with real-world, hands-on expertise in digital transformation and ecommerce operation to identify pragmatic solutions for clients. He recently spent two years outside of McKinsey successfully building and launching an ecommerce marketplace from scratch.

Examples of Chenan’s recent client work include:

  • Helped a leading Chinese ecommerce platform to upskill core operational capabilities in consumer operation and supply chain to unlock growth potential.
  • Led several ecommerce and O2O business transformation programs for multi-category retailers including strategy and business model design, operational capability building and nationwide roll-out.
  • Helped multiple consumer brands to launch and ramp up ecommerce business in major China ecommerce and social media platforms.
  • Built a new home service business for a leading consumer product company.


Cross-border e-commerce is luring Chinese shoppers,” McKinsey & Company,February 2016


University of Michigan
PhD and MSE in Electrical Engineering

Fudan University
BS in Physics