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Ashish Kothari

Partner, Denver
Advises executives in the consumer sector on a range of strategic and operational issues, including growth, innovation, design to value, and procurement

About Ashish

Ashish leads our West Coast hub for the consumer sector, helping consumer-packaged-goods companies, retailers, and packaging companies accelerate margin growth.

Ashish has led several transformation efforts across a wide range of products, including food, beverage, toys, home cleaning, apparel, and cosmetics. He leads our design-to-value work globally in the consumer sector, helping clients design winning products based on deep consumer, competitive, and operational insights.

Examples of his recent client work include the following:

  • developing a growth strategy for a packaging company that doubled top-line growth
  • developing a packaging strategy for a top manufacturer to drive substantial margin improvement
  • guiding an effort for a consumer-products company to develop a value-segment growth strategy, achieving a 10 percent increase in top-line growth
  • supporting a holistic operations transformationincluding procurement and design to valuefor a large consumer company, driving margin improvements over 5 years through direct materials optimization
  • designing a global procurement transformation for a large food company, delivering sizable cost savings
  • leading merger integration and synergy capture for a large food company, unlocking substantial savings and revenue-growth opportunities

Before joining McKinsey, Ashish was an advisory professional with consulting experience covering innovation, market entry, customer profitability analysis, growth strategy, process improvement, and technology implementation. He leads our recruiting efforts at the University of Chicago’s Booth School of Business, where he earned his MBA.


Ingredient Buyer Workstation,” McKinsey & Company

Published work

Shaping the workforce of the future in retail and consumer goods,” McKinsey & Company, July 2021

Design to Value: a smart asset for smart products,” McKinsey & Company, March 2012

Squeezing more ideas from product teardowns,” McKinsey Quarterly, July 2009

Past experience

Charter Consulting

Deloitte Consulting
Senior consultant

Bearing Point

Principal consultant



The University of Chicago Booth School of Business
MBA, strategy, finance, and organizational behavior

Indian Institute of Technology Bombay
BTech; MTech, chemical engineering