About Åsa

Åsa is a partner in McKinsey’s Stockholm office. Her primary focus is marketing and sales, high tech, and telecommunications, across Europe, the Middle East, and Africa. She has also been based in McKinsey’s San Francisco and Sao Paulo offices.

Åsa is passionate about advancing women leaders and was one of the founders and core leader of Women Up, a leadership development program based on McKinsey’s Centered Leadership concept. She has a strong entrepreneurial spirit and is a core leader of McKinsey's Start-up lab, supporting the growth of several tech start-ups in the Nordics.

Prior to joining McKinsey, Åsa served private equity companies while working for a French strategy consulting firm, worked in business controlling at H&M, and held a business development role at the International Herald Tribune.


Stockholm School of Economics
MSc, business administration (specialization in marketing)