About Antonio

Antonio is the global head of McKinsey’s luxury sector and a senior leader of the firm’s consumer and luxury team.

He has 20 years’ experience in advising national and international organizations on issues such as corporate strategy, digital solutions, postmerger integration, merchandising, production, organization, supply chain, growth acceleration, and operational improvement.

Within the luxury sector, Antonio’s expertise spans apparel, leather goods, eyewear, selective fragrances, jewelry and hard luxury in department stores, franchising, and duty-free merchandise. The geographical scope of his work includes the majority of the European markets, China, Korea, North America, and Turkey.

Antonio is responsible, on McKinsey’s behalf, for the Digital Luxury Experience Observatory developed in partnership with Altagamma. This initiative provides an annual in-depth analysis of key consumer and industry trends. Both Italian and international media—including the Financial Times, the Economist, WWD, Bloomberg, CNBC, Fashion Illustrated, Il Sole 24 Ore, and the Corriere della Sera—have extensively quoted him as a luxury and consumer expert.

Before joining McKinsey, Antonio was a partner and managing director at the Boston Consulting Group, for which he led its global luxury practice.

Published work

Luxury in the age of Digital Darwinism,” McKinsey & Company, February 2018


Bocconi University