About Anna

Anna has more than 16 years’ worth of extensive experience in commercial roles in high tech—half of that time has been spent working in the industry itself. She has been with the firm for over a decade.

At McKinsey, Anna was responsible for driving our Sales 2.0 initiative, using more advanced insights in sales and leading our Marketing & Sales work in Benelux (the politico-economic union of Belgium, the Netherlands, and Luxembourg).

Anna's recent client work includes:

  • new deal identification and funnel management improvements for a high tech service organization, ramping up performance by 15%
  • new sales approach and value propositions to grow, resulting in 40% growth in selected channels at lower costs
  • channel strategy with a high tech service company, defining partner roles, coverage rations, and partner enablement needed
  • a global commercial assessment to drive effectiveness (e.g. quota attainment, funnel performance) and efficiency (e.g. selling time, bid management)

Anna received her global executive MBA from Rotterdam School of Management at Erasmus University, attending the school as the winner of the Wall Street Journal’s “Women in Business” scholarship. She completed the OneMBA program—a global executive MBA program designed through the partnership of five leading business schools across four continents—graduating with Dean’s honor.

In addition to being a native Finnish speaker and being fluent in English, Anna speaks Dutch, French, and Swedish.


RSM Erasmus University Rotterdam
Executive MBA, business

Tampere University of Technology
MSc, business, industrial management