About Anna

Anna is COO at Veryday, the leading European design firm that joined McKinsey Design following its acquisition in late 2016.

She leads Veryday’s overall project management with respect to the creative process as well as structure and financial control. She is also active in developing client-specific offerings, with a special focus on service design, digital design, and Asia.

Her previous client work includes projects for companies such as Ericsson, GP Industries, Huawei Technologies, IKEA, LG Electronics, Samsung Electronics, and Svenska Spel. She has also worked with the governments of Singapore and Hong Kong.

Anna has a broad range of international experience (including 6 years in China) in areas such as strategy, product development, and service development across a multitude of product-, service-, and systems-related disciplines. She has a wealth of expertise in managing creative teams in Sweden and in China, placing an emphasis on strong leadership skills, entrepreneurialism, and a passion for helping clients build and develop companies.

She has an educational mix of marketing, finance, engineering, and management, with degrees in business and industrial engineering.


Stockholm School of Economics
Executive MBA

The Institute of Technology at Linköping University
MS, industrial engineering