Leads the Digital McKinsey and Marketing & Sales Practices in the Eastern Europe, Middle East, and Africa (EEMA) region, shaping commercial and digital transformations empowered by artificial intelligence and digital business building

About Alexander

Alexander leads our digital and commercial work in the EEMA region. He focuses on transformations and growth programs of private companies (including extensive experience counseling family-owned and founder-led businesses) and public-sector institutions. Alexander was a pioneer in applying advanced analytics and agile methodology to digital business building to solve the commercial and operational challenges of large corporations. He also leads our ecosystem of start-ups and technology companies in the EEMA region.

Examples of his recent client projects include the following:

  • designing and implementing a big data transformation for a leading telecommunications company, tripling its customer value management revenues
  • leading the holistic transformation of a top grocery company, doubling its profitability
  • driving operational improvements through advanced analytics for a major mining company, resulting in a 20 percent increase in profitability
  • developing and implementing a profitability-improvement program (using artificial intelligence) for a leading agricultural company, resulting in a 25 percent increase in profitability
  • transforming a financial institution and introducing a new digital-product portfolio
  • launching ten new digital services for a public-sector institution
  • designing and leading a merger of two major technology companies, resulting in a market-capitalization increase of 20 percent

Prior to joining McKinsey, Alexander oversaw acquisitions and asset turnarounds in Eastern Europe and the Commonwealth of Independent States (CIS) for Western private-equity funds. He also worked in sales and operations at a global cosmetics company.

Published work

"Mathematics of the luxury market in Russia," McKinsey & Compnay, June 2018

Past experience




Tel Aviv University
BSc, computer science
BA, business administration