Skip to main content
Back to

Alex Rawson

Partner, Seattle
Advises companies across technology, media, telecom, and other service sectors on a range of operational topics, with an emphasis on transforming frontline operations, customer care, and customer experience

About Alex

Alex is a leader in McKinsey’s Technology, Media, Telecom and Operations Practices, with an emphasis on customer experience, frontline performance, and call-center operations.

He works with global clients to help them improve customer experience and operational performance across a range of service operations. Specifically, he focuses on improving the quality of service experience, driving down churn, managing costs, and increasing sales performance. His experience spans wireless telecom, pay-TV, enterprise telephony, online services, and a host of other consumer-tech and telecom businesses.

Alex applies his service operations and customer experience expertise to a range of media and telecom organizations—for example, a recent churn-reduction program for a wireless telecom, a customer-experience transformation for a pay-TV operator, and numerous frontline performance transformations across a wide range of industries. He has also supported mergers & acquisitions for both technology clients and private-equity clients, from predeal due diligence through portfolio operations.

Alex also helps lead the firm’s thinking in delivering customer experience through the Customer Journey framework. He has also led multiple customer experience and churn reduction programs, from strategic design, to big data analytics, to frontline and operational execution. Alex is also a frequent speaker at industry forums.

Published work

The truth about customer experience,” Harvard Business Review, August 2013

Past Experience

American Online
Operational effectiveness program consultant


Harvard Business School

Princeton University