Published work
“The State of Fashion 2024: Finding pockets of growth as uncertainty reigns,” McKinsey & Company, November 2023
“Redesigning apparel manufacturing in Asia: A pattern for resilience,” McKinsey & Company, May 2023
“The beauty market in 2023: A special State of Fashion report,” McKinsey & Company, May 2023
Sporting goods 2023: The need for resilience in a world in disarray, McKinsey & Company, January 2023
“The State of Fashion 2023: Holding onto growth as global clouds gather,” McKinsey & Company, November 2022
“Japanese luxury shoppers are embracing omnichannel,” McKinsey & Company, October 2022
“How current global trends are disrupting the fashion industry,” McKinsey & Company, June 2022
“State of Fashion Technology Report 2022,” McKinsey & Company, May 2022
“How the fashion industry can get into a metaverse mindset,” McKinsey & Company, April 2022
“Mastering off-price fashion in an omnichannel world,” McKinsey & Company, April 2022
Sporting goods 2022: The new normal is here, McKinsey & Company, January 2022
State of Fashion: Watches and Jewellery, McKinsey & Company, June 2021
“The postpandemic state of fashion,” McKinsey & Company, March 2021
“What’s next for Bangladesh’s garment industry, after a decade of growth?,” McKinsey & Company, March 2021
“Less is the new more: The state of fashion in 2021,” McKinsey & Company, February 2021
“Five charts that set the tone as New York Fashion Week 2021 kicks off,” McKinsey & Company, February 2021
“Sporting goods 2021: The next normal for an industry in flux,” McKinsey & Company, January 2021
“The State of Fashion 2021: In search of promise in perilous times,” McKinsey & Company, December 2020
“Fashion on climate,” McKinsey & Company, August 2020
“A perfect storm for fashion marketplaces,” McKinsey & Company, June 2020
“Time for change: How to use the crisis to make fashion sourcing more agile and sustainable,” McKinsey & Company, May 2020
“It’s time to rewire the fashion system: State of Fashion coronavirus update,” McKinsey & Company, April 2020
“The fashion industry in 2020: Ten top themes from The State of Fashion,” McKinsey & Company, February 2020
“The State of Fashion 2020: Navigating uncertainty,” McKinsey & Company, November 2019
“Fashion’s new must-have: Sustainable sourcing at scale,” McKinsey & Company, October 2019
“Fashion on demand,” McKinsey & Company, February 2019
“The ‘digital land grab’ in fashion,” McKinsey & Company, February 2019
“Self-disruption in the fashion industry,” McKinsey & Company, February 2019
“What radical transparency could mean for the fashion industry,” McKinsey & Company, February 2019
“Now or never: Immediacy and customer experience in fashion retail,” McKinsey & Company, February 2019
“The influence of ‘woke’ consumers on fashion,” McKinsey & Company, February 2019
“The end of ownership for fashion products?,” McKinsey & Company, February 2019
“The fashion market and ‘Trade 2.0’,” McKinsey & Company, February 2019
“How India’s ascent could change the fashion industry,” McKinsey & Company, February 2019
“Ten trends for the fashion industry to watch in 2019,” McKinsey & Company, January 2019
“The State of Fashion 2019: A year of awakening,” McKinsey & Company, November 2018
“Measuring the fashion world,” McKinsey & Company, October 2018
“Is apparel manufacturing coming home?,” McKinsey & Company, October 2018
“Aufbruch Ost,” Akzente 1’18, McKinsey & Company, April 2018
“Mode nach M@ß,” Akzente 3’17, McKinsey & Company, December 2017
The state of fashion 2018, McKinsey & Company, 2017
“The apparel sourcing caravan’s next stop: Digitization,” McKinsey Apparel CPO Survey 2017, September 2017
“Digitization: The next stop for the apparel-sourcing caravan,” McKinsey Apparel CPO survey, McKinsey & Company, September 2017
“Auf die Plätze, fertig … Fashion!” Akzente 2’17, McKinsey & Company, September 2017
“Fashion 2017,” Akzente 1’17, McKinsey & Company, April 2017
The state of fashion 2017, McKinsey & Company, December 2016
Sourcing in a volatile world. The East Africa opportunity, McKinsey Apparel CPO Survey, McKinsey & Company, April 2015
Education
Witten/Herdecke University
Doctoral Degree
MA, economics, business administration
