About Achim

Achim is the global leader of McKinsey’s apparel, fashion, and luxury work. He has a passion for the fashion and luxury-good industries, in which he has deep expertise. Over the past 15 years, he has advised numerous leading brands, retailers, wholesalers, and producers worldwide on a broad spectrum of sourcing issues ranging from a sourcing diagnostic for a European multilabel apparel retailer to a multiphase sourcing program for the leading functional clothing producer and distributor, covering more than ten key product categories and including a complete reorganization of the European and Asian setup. Achim has gained deep insights into the clothing, footwear, and accessories markets globally, as well as into sourcing strategies, industry trends, due diligence, and assortment-management optimization.

Achim is the initiator and author of the biannual McKinsey Apparel CPO surveys and organizes and hosts the annual McKinsey apparel-sourcing executive roundtables in Hong Kong. He is also co-editor of the annual State of Fashion report, which McKinsey publishes jointly with The Business of Fashion (BoF). In addition, Achim is a renowned speaker at leading global industry events.

Achim, based in McKinsey’s Frankfurt office, serves clients all around the globe, with a focus on Asia, Europe, the Americas, and the Middle East. Earlier in his career, he was based in McKinsey’s Sweden office.

Published work

Faster fashion: How to shorten the apparel calendar,” McKinsey & Company, May 2018

Aufbruch Ost,” Akzente 1’18, McKinsey & Company, April 2018

Mode nach M@ß,” Akzente 3’17, McKinsey & Company, December 2017

Renewed optimism for the fashion industry,” The Business of Fashion and McKinsey & Company, November 2017

Digitization: The next stop for the apparel-sourcing caravan,” McKinsey & Company, September 2017

Auf die Plätze, fertig … Fashion!Akzente 2’17, McKinsey & Company, September 2017

Fashion 2017Akzente 1’17, McKinsey & Company, April 2017


Witten/Herdecke University
MA, economics, business administration