About Achim

Achim is the global leader of McKinsey’s apparel, fashion, and luxury group. He has a passion and deep expertise for both the fashion and luxury-goods industries. Over the past 15 years, he has advised numerous leading brands, retailers, wholesalers, and producers globally on a broad spectrum of issues. Achim has led a sourcing diagnostic for a European multilabel retailer and has deployed the multiyear transformation of a leading global value retailer. Through his extensive work in the industry, he has gained deep insights into the clothing, footwear, and accessories markets globally and built a wealth of expertise in a broad range of functional issues, including category strategies, key industry trends, and due diligence approaches.

Achim is coeditor of the annual State of fashion report, which McKinsey publishes jointly with the Business of Fashion (BoF). He is the initiator and author of McKinsey’s biannually conducted Apparel Chief Purchasing Officer Survey and the organizer and host of McKinsey’s annual Apparel Sourcing Executive Roundtables in Hong Kong and New York. In addition, he is a frequent and well-known speaker at leading global industry events.

Achim is based in McKinsey’s Frankfurt office, serving clients all over the world, with a particular focus on the Americas, Asia, Europe, and the Middle East. Earlier in his career, he was based in McKinsey’s Sweden office.

Published work

Measuring the fashion world,” McKinsey & Company, October 2018

Is apparel manufacturing coming home?,” McKinsey & Company, October 2018

“Aufbruch Ost,” Akzente 1’18, McKinsey & Company, April 2018

“Mode nach M@ß,” Akzente 3’17, McKinsey & Company, December 2017

The state of fashion 2018, McKinsey & Company, 2017

The apparel sourcing caravan’s next stop: Digitization,” McKinsey Apparel CPO Survey 2017, September 2017

Digitization: The next stop for the apparel-sourcing caravan,” McKinsey Apparel CPO survey, McKinsey & Company, September 2017

“Auf die Plätze, fertig … Fashion!” Akzente 2’17, McKinsey & Company, September 2017

“Fashion 2017,” Akzente 1’17, McKinsey & Company, April 2017

The state of fashion 2017, McKinsey & Company, December 2016

Sourcing in a volatile world. The East Africa opportunity, McKinsey Apparel CPO Survey, McKinsey & Company, April 2015

Education

Witten/Herdecke University
Doctoral Degree
MA, economics, business administration