About Liz

Liz leads McKinsey’s Marketing & Sales Practice in the Americas, and is a member of the leadership team of our Technology, Media & Entertainment, and Telecommunications (TMT) Practices. Liz also leads our portfolio of Marketing & Sales solutions.

Since joining the firm in 1992, Liz’s work has largely focused on consumer marketing, growth strategy, and performance improvement. She has served clients across several industries including media, telecommunications, travel, entertainment, financial services, and automotive.

Examples of Liz’s recent client work include:

  • consumer segmentation and growth strategy in the travel industry
  • development of a digital CRM capability for an online gaming company
  • innovation program to source adjacent revenue growth for a financial services player
  • marketing strategy review and marketing-spend effectiveness program in telecommunications
  • sales channel performance improvement in telecommunication
  • brand positioning, pricing, and packaging strategy in paid content media

Liz is a founding member of the Harvard Business School Women’s Club of New York, and has served on the Board of Prep for Prep. With two young children, she is a dual-career working mother.

Published work

Setting an agenda for organic growth in the digital age,” McKinsey & Company, October 2017

The roots of organic growth,” McKinsey Quarterly, August 2017

Mastering three strategies of organic growth,” McKinsey & Company, August 2017

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” McKinsey & Company, March 2017

Playing offense: What it takes to drive growth,” (interview with Comcast Cable CEO), McKinsey & Company, March 2017

The ten things marketers can do to become a profit center for the business,” McKinsey & Company, January 2017

The power of points: Strategies for making loyalty programs work,” Chief Marketing & Sales Officer Forum, June 2013

Education

Harvard Business School
MBA with distinction

Harvard University
AB, economics