Commercial Analytics

Using analytics to drive commercial effectiveness through the combination of data proliferation, processing power, and analytics techniques is creating a new wave of opportunity for operators around the world.

By applying analytics, telecom operators can realize huge value across the entire commercial agenda. From predicting churn, finding new product lines, and developing targeted campaigns to reducing capital expenditures and optimizing infrastructure, operators now have the power to drive value by converting data and analytics into insights and actions.

How we help our clients

McKinsey Analytics

Learn how we help our clients identify the highest value opportunities to turn data into actionable insights and improved performance.


Improves return on sales through better pricing, promotions, assortment, and performance management

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Nicolaus Henke

Senior Partner, London
Serves healthcare regulators and healthcare systems globally on projects such as designing and managing competing public payors, financial management,...

Gloria Macías-Lizaso

Partner, Madrid
Provides advanced analytics expertise to consumer-oriented companies in the telecom, retail, and financial sectors, to improve commercial and...

Nimal Manuel

Senior Partner, Kuala Lumpur
Leads McKinsey’s analytics work in Asia, serving telecommunications and public sector clients on strategy, sales and marketing, and digital transformation

Related insights

Report - McKinsey Global Institute

The age of analytics: Competing in a data-driven world

– Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic... vision and use it to make better, faster decisions.

Making the most of advanced analytics in Tech, Media & Telecom

– The business model of network operators is being disrupted. This report highlights the potential of advanced analytics for incumbents—and... the leadership and organizational challenges they face.
Article - McKinsey Quarterly

Straight talk about big data

– Transforming analytics from a “science-fair project” to the core of a business model starts with leadership from the... top. Here are five questions CEOs should be asking their executive teams.


Telecommunications Analytics

We help telecom companies leverage advanced analytics to drive commercial effectiveness throughout the whole organization.

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Experience Design

In a slow-growth market, leading telecom operators can differentiate their offerings by designing distinctive customer experiences.

Internet of Things

Sensors and ubiquitous connectivity, combined with data and analytics, opens up opportunities to innovate new products and services, and to increase the efficiency of operations.

Recovery & Transformation Services

Companies can rapidly transform performance through setting ambitious goals, developing outstanding execution infrastructure and instilling an owners mindset from top to bottom.

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