Rima is a core leader of our Public Sector Practice. She plays a key role in advancing our work with a particular focus on finance and investments in the public sector and affiliated entities.
Rima advises leaders, policymakers, and governments on wide-scale transformations with specific focus on fiscal-management and investment programs, enabling sustainable economic growth. She instills measures that shape sovereign balance sheets, such as making capital-expenditure investments more productive and developing sustainable debt programs. Rima improves fiscal-cycle management by optimizing expenses and increasing fiscal revenues, and attracts investments into productive sectors. Rima advises clients in the Middle East, North Africa, Asia, and Europe.
Rima is a strong proponent of innovation in knowledge and capabilities within the firm with a particular focus on AI/gen AI. She has driven knowledge investment, growing our internal capabilities to build assets, analytics, and agentic platforms. This work enables faster insights to clients globally in the public finance and economic development space.
An active advocate for broadening representation, Rima has led McKinsey’s diversity and inclusion efforts in the Middle East for the past 20 years. She has transformed the performance-review processes to increase awareness of unconscious biases and strengthened the meritocratic and inclusive environment for colleagues.
Rima has published frequently on women’s empowerment in the Middle East and North Africa and is a frequent participant in and speaker at diversity-awareness events but also on the role of AI and gen AI in advancing diversity and inclusion.
Rima is also a young global leader of the World Economic Forum and was recognized by Forbes as one of the top 50 most powerful businesswomen in the Middle East in 2022.
Prior to joining McKinsey, Rima was a banker working in the risk-control department of a multinational investment bank and financial-services company in France. She is fluent in Arabic, English, and French.