Skip to main content

Survey: Emirati consumer sentiment during the coronavirus crisis

Consumer optimism in UAE has remained steady since mid-March, but spending patterns have changed.

While Emiratis are optimistic about a quick economic recovery, they are experiencing declining income and are cutting back on their spending in all categories, except household essentials. Consumers are more price conscious and are increasingly looking for ways to save. Most consumers are not yet fully comfortable going back to regular out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to regular activities. At the same time, they have started adopting digital and low-touch activities, including video conferences, e-learning, and grocery delivery, with a high intent to continue some behaviors after the crisis.

These exhibits are based on survey data collected in the UAE from June 16–18, 2020. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Anne Grimmelt is a senior expert in McKinsey’s Stamford office; Abdellah Iftahy is a partner in the Dubai office, where Martins Mellens is a hub manager, and Ahmed Youssef is a senior partner.

Related Articles