How technology is shaping learning in higher education

New McKinsey research shows that students and faculty are eager to continue using new classroom learning technologies adopted during the pandemic, but institutions could do more to support the shift.

The COVID-19 pandemic forced a shift to remote learning overnight for most higher-education students, starting in the spring of 2020. To complement video lectures and engage students in the virtual classroom, educators adopted technologies that enabled more interactivity and hybrid models of online and in-person activities. These tools changed learning, teaching, and assessment in ways that may persist after the pandemic. Investors have taken note. Edtech start-ups raised record amounts of venture capital in 2020 and 2021, and market valuations for bigger players soared.

A study conducted by McKinsey in 2021 found that to engage most effectively with students, higher-education institutions can focus on eight dimensions of the learning experience. In this article, we describe the findings of a study of the learning technologies that can enable aspects of several of those eight dimensions (see sidebar “Eight dimensions of the online learning experience”).


In November 2021, McKinsey surveyed 600 faculty members and 800 students from public and private nonprofit colleges and universities in the United States, including minority-serving institutions, about the use and impact of eight different classroom learning technologies (Exhibit 1). (For more on the learning technologies analyzed in this research, see sidebar “Descriptions of the eight learning technologies.”) To supplement the survey, we interviewed industry experts and higher-education professionals who make decisions about classroom technology use. We discovered which learning tools and approaches have seen the highest uptake, how students and educators view them, the barriers to higher adoption, how institutions have successfully adopted innovative technologies, and the notable impacts on learning (for details about our methodology, see sidebar “About the research”).

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Double-digit growth in adoption and positive perceptions


Survey respondents reported a 19 percent average increase in overall use of these learning technologies since the start of the COVID-19 pandemic. Technologies that enable connectivity and community building, such as social media–inspired discussion platforms and virtual study groups, saw the biggest uptick in use—49 percent—followed by group work tools, which grew by 29 percent (Exhibit 2). These technologies likely fill the void left by the lack of in-person experiences more effectively than individual-focused learning tools such as augmented reality and virtual reality (AR/VR). Classroom interaction technologies such as real-time chatting, polling, and breakout room discussions were the most widely used tools before the pandemic and remain so; 67 percent of survey respondents said they currently use these tools in the classroom.

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The shift to more interactive and diverse learning models will likely continue. One industry expert told us, “The pandemic pushed the need for a new learning experience online. It recentered institutions to think about how they’ll teach moving forward and has brought synchronous and hybrid learning into focus.” Consequently, many US colleges and universities are actively investing to scale up their online and hybrid program offerings.



Some technologies lag behind in adoption. Tools enabling student progress monitoring, AR/VR, machine learning–powered teaching assistants (TAs), AI adaptive course delivery, and classroom exercises are currently used by less than half of survey respondents. Anecdotal evidence suggests that technologies such as AR/VR require a substantial investment in equipment and may be difficult to use at scale in classes with high enrollment. Our survey also revealed utilization disparities based on size. Small public institutions use machine learning–powered TAs, AR/VR, and technologies for monitoring student progress at double or more the rates of medium and large public institutions, perhaps because smaller, specialized schools can make more targeted and cost-effective investments. We also found that medium and large public institutions made greater use of connectivity and community-building tools than small public institutions (57 to 59 percent compared with 45 percent, respectively). Although the uptake of AI-powered tools was slower, higher-education experts we interviewed predict their use will increase; they allow faculty to tailor courses to each student’s progress, reduce their workload, and improve student engagement at scale (see sidebar “Differences in adoption by type of institution observed in the research”).

While many colleges and universities are interested in using more technologies to support student learning, the top three barriers indicated are lack of awareness, inadequate deployment capabilities, and cost (Exhibit 3).

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Students want entertaining and efficient tools

More than 60 percent of students said that all the classroom learning technologies they’ve used since COVID-19 began had improved their learning and grades (Exhibit 4). However, two technologies earned higher marks than the rest for boosting academic performance: 80 percent of students cited classroom exercises, and 71 percent cited machine learning–powered teaching assistants.

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Although AR/VR is not yet widely used, 37 percent of students said they are “most excited” about its potential in the classroom. While 88 percent of students believe AR/VR will make learning more entertaining, just 5 percent said they think it will improve their ability to learn or master content (Exhibit 5). Industry experts confirmed that while there is significant enthusiasm for AR/VR, its ability to improve learning outcomes is uncertain. Some data look promising. For example, in a recent pilot study, 1 students who used a VR tool to complete coursework for an introductory biology class improved their subject mastery by an average of two letter grades.

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Faculty embrace new tools but would benefit from more technical support and training

Faculty gave learning tools even higher marks than students did, for ease of use, engagement, access to course resources, and instructor connectivity. They also expressed greater excitement than students did for the future use of technologies. For example, while more than 30 percent of students expressed excitement for AR/VR and classroom interactions, more than 60 percent of faculty were excited about those, as well as machine learning–powered teaching assistants and AI adaptive technology.

Eighty-one percent or more of faculty said they feel the eight learning technology tools are a good investment of time and effort relative to the value they provide (Exhibit 6). Expert interviews suggest that employing learning technologies can be a strain on faculty members, but those we surveyed said this strain is worthwhile.

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While faculty surveyed were enthusiastic about new technologies, experts we interviewed stressed some underlying challenges. For example, digital-literacy gaps have been more pronounced since the pandemic because it forced the near-universal adoption of some technology solutions, deepening a divide that was unnoticed when adoption was sporadic. More tech-savvy instructors are comfortable with interaction-engagement-focused solutions, while staff who are less familiar with these tools prefer content display and delivery-focused technologies.

According to experts we interviewed, learning new tools and features can bring on general fatigue. An associate vice president of e-learning at one university told us that faculty there found designing and executing a pilot study of VR for a computer science class difficult. “It’s a completely new way of instruction. . . . I imagine that the faculty using it now will not use it again in the spring.” Technical support and training help. A chief academic officer of e-learning who oversaw the introduction of virtual simulations for nursing and radiography students said that faculty holdouts were permitted to opt out but not to delay the program. “We structured it in a ‘we’re doing this together’ way. People who didn’t want to do it left, but we got a lot of support from vendors and training, which made it easy to implement simulations.”

Takeaways from our research

Despite the growing pains of digitizing the classroom learning experience, faculty and students believe there is a lot more they can gain. Faculty members are optimistic about the benefits, and students expect learning to stay entertaining and efficient. While adoption levels saw double-digit growth during the pandemic, many classrooms have yet to experience all the technologies. For institutions considering the investment, or those that have already started, there are several takeaways to keep in mind.

  • It’s important for administration leaders, IT, and faculty to agree on what they want to accomplish by using a particular learning technology. Case studies and expert interviews suggest institutions that seek alignment from all their stakeholders before implementing new technologies are more successful. Is the primary objective student engagement and motivation? Better academic performance? Faculty satisfaction and retention? Once objectives are set, IT staff and faculty can collaborate more effectively in choosing the best technology and initiating programs.
  • Factor in student access to technology before deployment. As education technology use grows, the digital divide for students puts access to education at risk. While all the institution types we surveyed use learning technologies in the classroom, they do so to varying degrees. For example, 55 percent of respondents from historically Black colleges and universities and tribal colleges and universities use classroom interaction tools. This is lower than public institutions’ overall utilization rate of 64 percent and private institutions’ utilization rate of 84 percent. Similarly, 15 percent of respondents from historically Black colleges and universities and tribal colleges and universities use tools for monitoring student progress, while the overall utilization rate for both public and private institutions is 25 percent.
  • High-quality support eases adoption for students and faculty. Institutions that have successfully deployed new learning technologies provided technical support and training for students and guidance for faculty on how to adapt their course content and delivery. For example, institutions could include self-service resources, standardize tools for adoption, or provide stipend opportunities for faculty who attend technical training courses. One chief academic officer told us, “The adoption of platforms at the individual faculty level can be very difficult. Ease of use is still very dependent upon your IT support representative and how they will go to bat to support you.”
  • Agree on impact metrics and start measuring in advance of deployment. Higher-education institutions often don’t have the means to measure the impact of their investment in learning technologies, yet it’s essential for maximizing returns. Attributing student outcomes to a specific technology can be complex due to the number of variables involved in academic performance. However, prior to investing in learning technologies, the institution and its faculty members can align on a core set of metrics to quantify and measure their impact. One approach is to measure a broad set of success indicators, such as tool usage, user satisfaction, letter grades, and DFW rates (the percentage of students who receive a D, F, or Withdraw) each term. The success indicators can then be correlated by modality—online versus hybrid versus in-class—to determine the impact of specific tools. Some universities have offered faculty grants of up to $20,000 for running pilot programs that assess whether tools are achieving high-priority objectives. “If implemented properly, at the right place, and with the right buy-in, education technology solutions are absolutely valuable and have a clear ROI,” a senior vice president of academic affairs and chief technology officer told us.

In an earlier article, we looked at the broader changes in higher education that have been prompted by the pandemic. But perhaps none has advanced as quickly as the adoption of digital learning tools. Faculty and students see substantial benefits, and adoption rates are a long way from saturation, so we can expect uptake to continue. Institutions that want to know how they stand in learning tech adoption can measure their rates and benchmark them against the averages in this article and use those comparisons to help them decide where they want to catch up or get ahead.

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