Global Media Report 2015

| Report

Long-term beliefs about the sources of value in a given business model, media segment, or geography are changing. Our Global Media Report 2015 offers insight into the way consumers and advertisers are spending their hard-earned cash on media and entertainment, on a country-by-country basis, for 12 major media categories, and numerous sub-categories. It is one of many ways McKinsey’s Global Media & Entertainment Practice helps leading media companies better navigate their industry.

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