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Retail Insights

Video

The consumer sector in 2020 and beyond

– In this video, McKinsey senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the consumer and retail industries. A transcript of their remarks follows below.
Article

Reimagining European restaurants for the next normal

– To win in the next normal, European restaurants will need to embrace innovation in their channel strategy, menu offerings, and... business model.
Podcast

Meet Generation Z: Shaping the future of shopping

– The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and... what to do about it.
Article

Biodiversity: The next frontier in sustainable fashion

– It’s time for the apparel industry to radically reduce the industry’s contribution to biodiversity loss. Here are... four interventions that can make the biggest impact.
Article

What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model... for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.
Survey

Survey: Consumer sentiment on sustainability in fashion

– Engagement in sustainability has deepened during the COVID-19 crisis, with European consumers wanting fashion players to act responsibly... and consider the social and environmental impacts of their businesses.
Article

US small-business recovery after the COVID-19 crisis

– Improving operations and adapting business models can help small businesses in many industries recover. Finding the cash to do... so may be a stretch.
Collection

An early view of post-COVID-19 discretionary spending in Asia

– A survey of consumers in China, India, and Indonesia shows how the COVID-19 outbreak has affected their plans for discretionary... spending—and which shifts could be part of the next normal.
Article

Moving past friend or foe: How to win with digital marketplaces

– To remain competitive, brands should meet consumers where and how they shop and develop sustainable marketplace strategies as... part of a broader channel strategy.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Featured publications

Issue

Future of retail operations: Winning in a digital era

– This compendium explores the breadth of change and risk throughout the modern retail industry.
Issue

Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

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More insights

Article

Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?

– New research indicates an extended and variable return for one of the hardest-hit industries
Article

Australia’s next normal: The cautious consumer

– COVID-19 has elicited a clear worry among many Australians about their household ‘wallets,’ and this concern is having... an impact on overall sentiment and behaviour.
Article

Will innovation finally add up for consumer-goods companies?

– In a changing landscape, companies can better meet consumers’ needs by understanding the true value of innovation.
Article

What consumer-goods sales leaders must do to emerge stronger from the pandemic

– The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer-goods manufacturers and retailers... must build new capabilities and change how they operate.
Podcast

What matters now in the consumer sector

– Sajal Kohli, who leads McKinsey’s work in the consumer sector globally, discusses the actions that retailers and consumer-goods... companies can take to thrive in the next normal.
Interview

Connectivity with the consumer: The Honest Company’s formula for growth

– In his third year as the CEO of Honest, consumer-goods veteran Nick Vlahos has big plans for the fast-growing maker of baby and... beauty products.
Podcast

Meet Generation Z: Shaping the future of shopping

– The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and... what to do about it.
Article

How COVID-19 is changing consumer behavior—now and forever

– Consumers are shifting behaviors across eight areas of life.
Article

What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model... for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.
Article

Understanding and shaping consumer behavior in the next normal

– Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies... must leverage deep consumer insights.
Collection

The Next Normal – The future of business: Reimagining 2020 and beyond

– In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform... entire industries in the coming 12 to 18 months.
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