Media & Entertainment Insights


How do emerging technologies affect the creative economy?

– Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

Augmented and virtual reality: The promise and peril of immersive technologies

– Immersive technologies, namely virtual and augmented reality, will fundamentally alter how we interact with content.

We are wrong about millennial sports fans

– Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.

Shaping the future implications of digital media for society: Valuing personal data and rebuilding trust

– Do you understand digital media enough to make good decisions? A survey of nearly 6,000 respondents offers insight into how people... view the ways personal data is collected, shared and used.

Featured insight


How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

Want to learn more about how we help clients in Media & Entertainment?

More Insights


Developing a fine-grained look at how digital consumers behave

– Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look... below the surface to understand who is doing what.

Presentation: Digital revolution: Six trends for the media industry

– The digital revolution has shaken the publishing industry. A number of trends in particular will drive key developments.
Interview - McKinsey Global Institute

The impact of disruptive technology: A conversation with Eric Schmidt

– From computational biology to 3-D printing, Google’s executive chairman provides a look into the future of technologies... that will change business models and lives.

Getting into your customers’ heads: An interview with the COO of Electronic Arts Labels

– The success of Electronic Arts—known for games such as Battlefield, Madden, and The Sims—once hinged on managing... relationships with retailers. Today, with online gaming on the rise, the company is learning how to use technology to get closer to the gamers themselves.
Article - McKinsey Quarterly

Are your customers becoming digital junkies?

– Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.

Succeeding in China’s online video market

– Profits are coming, but only players with the deepest pockets will survive to enjoy them.
Article - McKinsey Quarterly

Staying in the game

– It may be too late for Japan to score in the US market for computer games. The next big opportunity is China.
Book Excerpt

Changing the game: “How I beat Watson and came out a different player”

– Two-time Jeopardy! champ Greg Lindsay knew that beating IBM’s quiz show–playing computer would be hard. What he didn’t... expect was how much it would change the way he played.

The programmer’s dilemma: Building a Jeopardy! champion

– IBM computer scientist David Ferrucci and his team set out to build a machine that could beat the quiz show’s greatest players.... The result revealed both the potential—and the limitations—of computer intelligence.
Article - McKinsey Quarterly

Beyond paid media: Marketing’s new vocabulary

– Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but... also the way they allocate spending and organize operations.

A glimmer of hope for newspapers

– The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted... medium.
Article - McKinsey Quarterly

The new Japanese consumer

– The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies... in the world’s second-largest retail market.
Article - McKinsey Quarterly

When job seekers invade Facebook

– The increasing popularity of online social networking is changing not only the way people manage their careers but social networking... itself.
Interview - McKinsey Quarterly

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

– What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs?... A lot.
Article - McKinsey Quarterly

Eight business technology trends to watch

– Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just... react to it.
Report - McKinsey Global Institute

Whatever happened to the new economy?

– Reports of the New Economy's demise have been greatly exaggerated. Evidence from both the US and Europe indicates that IT was... and is important to productivity growth, but that its primary role is as an enabler of innovation and competition.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Media & Entertainment Practice