Media and Entertainment
Media & Entertainment

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McKinsey at Mobile World Congress 2018

If you are planning to attend Mobile World Congress 2018, please join us at the McKinsey stand 4C40 in Hall 4. We look forward to connecting with you and discussing the next frontier for media and entertainment in mobile.

Our people

Adam Bird

Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment

Jacques Bughin

MGI Director and Senior Partner, Brussels
Leads research on global economic and technology trends and has served media, telecom, online services, health care, fintech, travel and logistics...

From our blog

Blog post

Picking up signals at Mobile World Congress

– Mobile World Congress is one of the world’s largest technology shows, right up there with the Consumer Electronics Show in Las Vegas, Berlin’s IFA and Taipei’s Computex, as a highlight of the tech calendar.

Featured insight


The state of global media spending

– Overall expenditures rose marginally year on year in 2014, but slower growth is coming.

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