Media and Entertainment
Media & Entertainment

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McKinsey at Mobile World Congress 2018

If you are planning to attend Mobile World Congress 2018, please join us at the McKinsey stand 4C40 in Hall 4. We look forward to connecting with you and discussing the next frontier for media and entertainment in mobile.

Our people

Adam Bird

Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment

Eric Kutcher

Senior Partner, Silicon Valley
Brings engineering and enterprise technology expertise to help high-tech and industrial companies develop and execute growth strategies

From our blog

Blog post

Picking up signals at Mobile World Congress

– Mobile World Congress is one of the world’s largest technology shows, right up there with the Consumer Electronics Show in Las Vegas, Berlin’s IFA and Taipei’s Computex, as a highlight of the tech calendar.

Featured insight


AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

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