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McKinsey at Mobile World Congress 2019

Find out more about opportunities to meet McKinsey in Barcelona.

Our people

Adam Bird

Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, media, and entertainment

Eric Kutcher

Senior Partner, Silicon Valley
Leads McKinsey’s global High Tech, Media & Entertainment, and Telecommunications Practices, bringing engineering and enterprise technology expertise...


Blog Post

Picking up signals at Mobile World Congress

– Mobile World Congress is one of the world’s largest technology shows, right up there with the Consumer Electronics Show in Las Vegas, Berlin’s IFA, and Taipei’s Computex, as a highlight of the tech calendar.

Featured insight


AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

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