Reform Center video series: Consumer engagement on the public exchanges

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Video Summary

The first Open Enrollment Period (OEP) provided early insights into the new on-exchange, individual market consumer. Although 60-80% of the eligible population has yet to enrol, mmore than 8 million individuals selected a plan on the exchange.  Perceived affordability was a major force keeping consumers on the sidelines, especially since many consumers were unaware of their subsidy-eligibility. In fact, price emerged as a leading driver of consumer choice, but other factors - such as access to preferred physicians and customer satisfaction - also played important roles in shaping