By Ayush Madan Focuses on helping financial institutions define attractive value proposition to serve customers across different segments By Agostina Salvo Brings a customer-centric lens to help financial institutions drive profitable growth, focusing on strategy, distribution and client experience By Jill Zucker Brings a unique perspective to help clients anticipate the changing needs of consumers in financial services and adjacent markets Wealth management August 12, 2020In the infographic below, we look at how COVID-19 has shifted product interest among US HNW clients, and share a set of research-based actions advisors can take to better serve their clients and grow their practice. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com Download Winning in the high-net-worth segment in wealth management