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A digital and analytics journey at the Commonwealth Bank of Australia (CBA)

Pete Steel and Andrew McMullan of CBA describe how the bank has used digital and analytics to transform the customer experience, and more.

In this two-part interview, CBA’s Pete Steel (Chief Digital Officer) and Andrew McMullan (Chief Analytics Officer) describe the Australian bank’s journey from its first set of mobile apps to its current highly engaged digital offerings. Both executives talk about how the use of digital and analytics has changed how the bank serves and connects to its customers, and in turn how they’ve both been changed by the time they have spent helping to bring the bank’s digital aspirations to life.