Assistance & service offerings as a game changer in a transforming insurance industry

Insurance incumbents and innovative start-ups around the globe have recently begun launching new assistance & service offerings—in increasing numbers and in a wide range of configurations. Yet, while the launches of these offerings may well be considered as first ambitious attempts of insurers to respond to a number of today’s challenges to their classic business model, there are still many more and further-reaching opportunities that have yet to be tapped.
This article aims at providing an integrated perspective on the most pressing questions concerning assistance & service offerings and explores why insurers need to enhance their classic value proposition; what the new offerings and their key benefits for insurers are; and how individual insurers can optimally launch new offerings.