Insights on Consumer Packaged Goods

Article

Agility@Scale: Solving the growth challenge in consumer packaged goods

– The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.
Article

Zero-based productivity: The power of informed choices

– Extending the tenets of zero-based budgeting across the full cost base can transform performance.
Report

Mathematics of the luxury market in Russia

– To understand Russian luxury goods and services, look to growth potential and consumer behavior.
Article

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth

– Overlooked and often forgotten, consumer promotions and engagement (CPE) can be a major source of revenues.
Article

The new model for consumer goods

– Why the industry’s historic value-creation model is faltering—and how to reinvent it.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 6

– The sixth edition of our consumer journal is a special edition focused on potential opportunities in our EEMA region—Eastern Europe, Middle East, Russia, Turkey and Africa.

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MORE INSIGHTS

Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

How Turkish companies can become global successes

– The country’s demographics and business climate have made it fertile ground for local companies with global aspirations.
Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag.... Which ones actually work?
Article

Central Europe’s consumers: Looking for value

– To attract the region’s value-oriented consumers, retailers and manufacturers in Central Europe must expand their assortments,... both in stores and online.
Article

Global customer and channel management: What the best CPG companies do

– To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets.... Which ones matter most, and where?
Article

Lions (still) on the move: Growth in Africa’s consumer sector

– Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need... a tailored, data-driven approach.
Article - McKinsey Quarterly

Hidden sources of better supply-chain performance

– High-level benchmarks often obscure paths to operations improvements. New data and metrics that tap underlying performance dynamics... offer better visibility.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
Podcast

The future of grocery—in store and online

– As so much of everyday life moves to the Internet, including grocery shopping, grocers must find profitable ways to revive the... in-store experience while enhancing online options.
Article

How Filipino consumer businesses can boost performance

– Growth and profitability have slowed down for large consumer companies. To tap into rising consumer spending, they’ll need... to find new markets and refocus on fundamentals.
Report

The future of key-account management in the Middle East

– Consumer-goods manufacturers in the Middle East must change the way they manage their most important retailer relationships. This... article examines major trends shaping the Middle East’s consumer-goods landscape and their implications on key-account management.
Article

Consumer sentiment around the world: Trending upward

– In many countries, consumers felt less financial pressure in 2016 than they did the year before.
Article

My supply chain is better than yours—or is it?

– More-detailed benchmarks show that supply chains can still yield significant value—building on the investments so many CPG... companies have already made.
Article

Breakthrough technologies fundamentally change the game

– The right combination of breakthrough technologies (such as 3-D printing, machine-to-machine communications, and advanced robotics)... can help CPG companies achieve breakout performance.
Article

Building omnichannel excellence

– As consumers move more of their shopping online, consumer-goods companies need to meet service and efficiency challenges across... multiple channels. That calls for a new approach to the supply chain.
Article

Mastering the enablers of a sustained digital journey

– Three intertwined enablers—people, governance, and partnerships—are essential for lasting digital change.
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