Insights on Consumer Packaged Goods

Article

Agility@Scale: Solving the growth challenge in consumer packaged goods

– The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.
Article

Zero-based productivity: The power of informed choices

– Extending the tenets of zero-based budgeting across the full cost base can transform performance.
Report

Mathematics of the luxury market in Russia

– To understand Russian luxury goods and services, look to growth potential and consumer behavior.
Article

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth

– Overlooked and often forgotten, consumer promotions and engagement (CPE) can be a major source of revenues.
Article

The new model for consumer goods

– Why the industry’s historic value-creation model is faltering—and how to reinvent it.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 6

– The sixth edition of our consumer journal is a special edition focused on potential opportunities in our EEMA region—Eastern Europe, Middle East, Russia, Turkey and Africa.

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MORE INSIGHTS

Article

The organizational agenda in consumer packaged goods

– To continue to compete, CPG companies must increase agility, reskill the C-suite, and leverage millennial talent.
Survey

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.
Article

Thinking inside the subscription box: New research on e-commerce consumers

– We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups,... as well as retailers and consumer brand manufacturers entering the market.
Report

Luxury in the age of digital Darwinism

– To survive and prosper, luxury players need to enhance the customer experience and transform their businesses for the digital... era.
Article - McKinsey Quarterly

Fighting portfolio complexity

– Many consumer-packaged-goods companies are placing too many bets. Greater simplicity and agility increase the odds of higher performance.
Report

The State of Fashion 2018: Renewed optimism for the fashion industry

– After a challenging stretch, has fashion turned the corner? Things are looking up, but the rebound may be uneven, says this year’s... The State of Fashion report.
Report

Double-clicking on the Chinese consumer

– A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese... consumer landscape.
Article

Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty

– What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and... explore new strategies.
Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

How Turkish companies can become global successes

– The country’s demographics and business climate have made it fertile ground for local companies with global aspirations.
Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag.... Which ones actually work?
Article

Central Europe’s consumers: Looking for value

– To attract the region’s value-oriented consumers, retailers and manufacturers in Central Europe must expand their assortments,... both in stores and online.
Article

Global customer and channel management: What the best CPG companies do

– To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets.... Which ones matter most, and where?
Article

Lions (still) on the move: Growth in Africa’s consumer sector

– Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need... a tailored, data-driven approach.
Article - McKinsey Quarterly

Hidden sources of better supply-chain performance

– High-level benchmarks often obscure paths to operations improvements. New data and metrics that tap underlying performance dynamics... offer better visibility.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
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