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Insights on Consumer Packaged Goods

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Consumer organization and operating models for the next normal

– Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help them keep what has worked and prepare for what lies ahead.

How consumer-goods companies can prepare for the next normal

– Consumer-packaged-goods manufacturers must anticipate changes in consumer behavior and set up plan-ahead teams to guide and accelerate decision making.

Fashion’s digital transformation: Now or never

– Some apparel, fashion, and luxury companies won’t survive the current crisis; others will emerge better positioned for the future. Much will depend on their digital and analytics capabilities.

How COVID-19 is changing the world of beauty

– The beauty industry has been resilient in the past. Could this crisis have a different outcome?

Reimagining stores for retail’s next normal

– At some point, retail stores will reopen—but unless apparel and specialty retailers redefine the role of the store and revamp store operations, they will be ill prepared for the post-COVID-19 future.
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Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
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Rapidly forecasting demand and adapting commercial plans in a pandemic

– US consumer goods companies must adapt to new consumer behaviors in response to COVID-19. A six-part plan can protect organizations... and prepare them to emerge stronger post crisis.
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Delivering when it matters: Quick-service restaurants in coronavirus times

– The pandemic has hit many quick-service restaurants hard. Here’s how they can respond to the crisis and prepare for what comes... next.
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Consumer sentiment evolves as the next “normal” approaches

– While countries around the world begin to reopen and pockets of spending return, consumers continue to feel the financial impact... of the crisis.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Featured publications

Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.
Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Collection

The Next Normal – The future of food: Meatless?

Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future... of meat and protein consumption.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Article - McKinsey Quarterly

Taking ownership of a sustainable future

– Three CEOs offer lessons on their pursuit of sustainability.
Survey

Survey: Asian consumer sentiment during the COVID-19 crisis

– Consumers remain resilient even as they expect an impending hit to their personal finances.
Article

A perspective for the luxury-goods industry during—and after—coronavirus

– In these uncertain times, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the... future.
Article

Cautiously optimistic: Chinese consumer behavior post-COVID-19

– Brands are preparing for a “new normal.”
Article

At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus

– As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus... pandemic with key stakeholders in mind.
Article

How China’s consumer companies managed through the COVID-19 crisis: A virtual roundtable

– During a virtual roundtable, China-based executives discuss their experience managing operations at leading consumer companies... during the coronavirus crisis.
Article

Patterns for value creation in apparel, fashion, and luxury

– Performance in the fashion and luxury industries has turned lower, but leading companies haven’t been deterred. Here’s how they... excel.
Article

What food retailers should do during the coronavirus crisis

– The food-retail industry plays a critical role in these uncertain times. Here are six actions food retailers should take to help... their communities, their employees, and their business.
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