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Insights on Consumer Packaged Goods

Interview

An incredible year for Impossible Foods

– CFO David Lee believes the company’s continued success will depend heavily on its ability to create many more “craveable” products and to maintain its corporate culture.
Article

Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both

– Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice... companies are building protections into their digital properties.
Article

‘Power partnerships’: Manufacturer–retailer collaborations that work

– Our research shows that when consumer-goods manufacturers collaborate more closely with retailers, they outperform their competitors.... We identified four principles for fruitful partnerships.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Article

Defining ‘on-time, in-full’ in the consumer sector

– Managing modern consumer-goods supply chains is demanding, but measuring supply-chain performance should be simple. It isn’t... yet—because of an inconsistent approach to the critical OTIF metric.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

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MORE INSIGHTS

Collection

The Next Normal – The future of food: Meatless?

Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future... of meat and protein consumption.
Report

The State of Fashion 2020: Navigating uncertainty

– The industry is not looking forward to 2020—suggesting strategic clarity will be important.
Interview

‘It’s our job to evolve with consumers’: Tyson Foods on alternative protein

– Justin Whitmore is the head of alternative protein for one of the world’s largest meat companies. In this interview, he shares... his views on the future of food.
Article

How analytics can drive growth in consumer-packaged-goods trade promotions

– Consumer-packaged-goods companies seeking better results from trade promotions need a five-step strategy to upgrade their analytics.
Article

The next wave of consumer M&A: Executing for value

– New research on recent mergers shows that leading companies follow disciplined playbooks to extract maximum value.
Article

The next wave of consumer M&A: Searching for growth

– M&A has become more difficult of late. Consumer-goods companies need to rediscover why acquisitions succeed.
Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.
Report

China digital consumer trends in 2019

– New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of... growth.
Article

Five insights into the views and behaviors of the US dairy consumer

– Dairy companies that can tailor their product offerings to the evolving tastes of consumers will be better positioned for growth.
Interview

When you pick that pre-worn jacket, the environment wins too

– Andy Ruben of Yerdle draws on his experience in sustainability to discuss how companies can enter—and thrive in—the... circular economy.
Article

Alternative proteins: The race for market share is on

– Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the opportunity... must understand the evolving market dynamics and where to place their bets.
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