Mehrheit der deutschen Autokäufer vertraut etablierten Herstellern

Mehrheit der deutschen Autokäufer vertraut etablierten Herstellern

Die große Mehrheit der Kunden vertraut beim möglichen Kauf eines Elektroautos den etablierten Autoherstellern mehr als neuen Anbietern.

Electrifying insights: How automakers can drive electrified vehicle sales and profitability

Within this report, McKinsey is releasing new findings from a global survey on consumer attitudes toward EVs that include plug-in hybrid and battery electric vehicles. Our analysis reveals current pent-up consumer demand for EVs with some stubborn and well known barriers, but also provocative and unexpected opportunities. The report highlights three key messages:

  • Consumer demand is starting to shift in favor of electrified vehicles and has strong disruption potential
  • Automakers will need greater agility to address challenges that hinder EV profitability
  • Automakers can "electrify" their customer base – more profitably – by offering more tailored EVs and deploying new business models

If you would like to discuss the findings of this report, please contact one of the authors below:

To download the report, please click on the link below.