Mehrheit der deutschen Autokäufer vertraut etablierten Herstellern

Die große Mehrheit der Kunden vertraut beim möglichen Kauf eines Elektroautos den etablierten Autoherstellern mehr als neuen Anbietern.
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Electrifying insights: How automakers can drive electrified vehicle sales and profitability

Within this report, McKinsey is releasing new findings from a global survey on consumer attitudes toward EVs that include plug-in hybrid and battery electric vehicles. Our analysis reveals current pent-up consumer demand for EVs with some stubborn and well known barriers, but also provocative and unexpected opportunities. The report highlights three key messages:

  • Consumer demand is starting to shift in favor of electrified vehicles and has strong disruption potential
  • Automakers will need greater agility to address challenges that hinder EV profitability
  • Automakers can "electrify" their customer base – more profitably – by offering more tailored EVs and deploying new business models

If you would like to discuss the findings of this report, please contact one of the authors below:

To download the report, please click on the link below.