Upcoming Events

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Feb 04 2022

Omnichannel: E2E online sales and remote selling in hybrid sales model

12:00 p.m. CET
In this session, we offer first-hand insights on how the sales model has developed to meet the changing demand of customers in the rise of digital and channel-independent interactions. Join us on this first of eight sessions on go-to-market disruption in industrials and discuss with industry leaders on how to set up your business for success.
Mar 18 2022

Omnichannel: Full power from B2B inside sales

12:00 p.m. CET
Together with McKinsey and industry experts, we will explore the opportunities and challenges of inside sales teams and will learn from best practices how inside sales can transform customer acquisition and customer experience.
Apr 29 2022

Data: Data-driven lead management

12:00 p.m. CET
This session provides insights on how to unlock value from customer and sales data for more efficient lead generation in B2B settings. Join us in this third session of the event series to discuss with leading solution providers on how to turn data into value.
Jun 06 2022

Data: Analytics-based sales growth

12:00 p.m. CET
In this session, we focus on programmatic data analytics as a differentiator in a B2B company’s go-to-market approach and discuss the success factors of data-driven decision making for sales teams.
Jul 22 2022

Automation: Customer-facing digitization

12:00 p.m. CET
In this fifth session, we will discuss use cases and best practices for digital customer applications together with industry experts, McKinsey experts, and leading startups. Join us to discuss potential use cases for your company or experience first-hand insights describing how industry leaders have created differentiating experiences for their customers.
Sep 02 2022

Automation: E2E sales back office automation

12:00 p.m. CET
This session looks at best practices, pitfalls, and lessons learned during the implementation and use case building of sales back office automation. We will discuss how to identify value drivers from automation and how companies at different automation maturity levels can enter the next S-curve in back office efficiency and value.
Oct 14 2022

Change: Culture shift in hybrid sales models

12:00 p.m. CET
In this session, we will unveil critical changes necessary in hybrids sales models and how to foster acceptance among the workforce. Industry leaders will share lessons learned from their successful sales transformations.
Nov 25 2022

Change: Re-skilling, upskilling, and incentive systems

12:00 p.m. CET
This eighth session will explore implications of omnichannel, data, and automation-based go-to-market disruption on the salesforce. We will discuss how to convert up-skilling needs into change programs and which soft factors as well as hard factors are critical for successful change.