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McKinsey Quarterly FIVE FIFTY
The Great Reallocation
After years of companies playing defense with sustainability, the landscape has shifted to an emerging growth opportunity—for those savvy enough to seize it.
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A shift in spending from high- to low-emissions assets could create the largest reallocation of capital in history—a potential boon for the environment and the economy alike.
Exhibit of median growth of companies investing at top quartile level, by number of intangible categories, 2019 to 29
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