Innovation & Growth

Consistent growth requires a commitment to strategy, innovation, and marketing and sales excellence.
Article

How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

Growth Strategy

Article

Focusing your M&A team on revenue growth

– Revenue synergies can make a good deal even better.
Article

How to make sure your next product or service launch drives growth

– Fifty percent of launches don’t hit their targets. Launch champions follow these four rules.
Podcast

Setting an agenda for organic growth in the digital age

– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Article - McKinsey Quarterly

The roots of organic growth

– There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced... analytics and digital customer-experience management.

Marketing & Sales

Article

Building a marketing organization that drives growth today

– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article

Merge to grow: Realizing the full commercial potential of your merger

– Companies can protect existing, and drive new, revenue by focusing on seven activities.
Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.
Article

How retailers can drive profitable growth through dynamic pricing

– The secret is in customization: dynamic-pricing solutions must be tailored to a retailer’s business context, objectives,... and ways of working.

Voices on Innovation & Growth

Commentary

Innovating at the speed of the 21st century in pharmaceuticals

– The CEO of Eli Lilly offers perspectives on accelerating change in the industry.
Commentary - McKinsey Quarterly

Creating an innovation culture

– Corning’s Silicon Valley technology chief shares how to stay creative over the long haul, drawing on 40 years of experience.
Interview - McKinsey Quarterly

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

– What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs?... A lot.
Interview

Playing offense: What it takes to drive growth

– In this interview, McKinsey senior partner Liz Hilton Segel speaks with Comcast Cable CEO Neil Smit about what organic growth... means and how a business drives it. The following is an edited version of their conversation.
Interview

How Grohe finds growth through innovation

– The sanitary-fittings manufacturer’s chairman, David J. Haines, who is also CEO of Lixil Water Technology, explains how... Grohe is meeting changing customer needs through product diversification and innovation—and why CEOs are the ultimate brand managers.

Innovation at scale

Article - McKinsey Quarterly

The eight essentials of innovation

– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.
Podcast - McKinsey Quarterly

Facing up to digital disruption: Reinventing the core with bold business strategy

– A solid, industry-specific digital strategy and cutting-edge execution can set the stage for increased revenue growth and a better... return on investment.
Article - McKinsey Quarterly

Battle-test your innovation strategy

– Leading companies use war games to focus better on their competitors, while improving the way they identify, shape, and seize... opportunities to innovate.
Article

Incumbents as attackers: Brand-driven innovation

– Big companies are finding growth in new markets by harnessing an underused asset—their brands.

Fast-growth tech

Article

Grow fast or die slow: The role of profitability in sustainable growth

– How can software and online-services companies determine the right balance between growth and profitability?
Article

Grow fast or die slow: Why unicorns are staying private

– Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the... past. Here’s what that means for them and their investors.
Article

Grow fast or die slow: The double-edged sword of M&A

– Our latest research on growth in software and online-services companies has some surprising findings about the benefits and risks... of buying growth.
Article

Grow fast or die slow: Pivoting beyond the core

– Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so... leaders can write their organizations’ second act.