Europe

Article

In fresh-food retailing, quality matters more than price

– Our survey of 23,000 European shoppers reveals specific ways grocers can win in fresh fruits and vegetables, boosting sales by... as much as 10 percent even in a flat market.
Article

Disruption in European consumer finance: Lessons from Sweden

– Strong earnings in European consumer finance have drawn the attention of attackers, including large retailers and fintechs. To... maintain their position, banks must focus on the customer and transform their operating models.
Article

PSD2: Taking advantage of open-banking disruption

– Europe’s second Payment Services Directive opens attractive opportunities for established payments organizations. But to... win, banks will need to capture this disruption and turn it to their advantage.
Commentary

Building smart transport in Moscow

– Moscow addressed its road and public transit congestion problems and developed one of the world’s smartest and most-used... public transportation systems. Here’s how.
Executive Briefing - McKinsey Global Institute

Europe’s economy: Three pathways to rebuilding trust and sustaining momentum

– Europe has an opportunity to ensure that growth and well-being continue in the long term, and to strengthen trust in its institutions.
Video

Productivity for better government services

– Slovenia’s deputy prime minister describes how the government has adopted agile principles to operate more efficiently and... give citizens and businesses the services they need when they need them.
Report

Digitizing Sweden: Opportunities and priorities in five ecosystems

– If Sweden is able to fulfill its potential for digitization by leveraging six important technological trends, it could generate... SEK 850-1 400 billion per year from 2025. Strong ecosystems must be established to foster the interaction and collaboration required to create the value.
Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

Central Europe’s consumers: Looking for value

– To attract the region’s value-oriented consumers, retailers and manufacturers in Central Europe must expand their assortments,... both in stores and online.
Video - McKinsey Global Institute

Creating meaningful work and driving business success amid technological disruption

– What sort of workplace should we expect in future? And how can we shape it to produce more satisfying jobs and more healthy and... successful companies?
Report

Shaping the future of work in Europe’s 9 digital front-runner countries

– Our research shows significant value in embracing AI and automation for the Northern European countries, but sees a requirement... for new skill sets among employees and a policy response around education, training, and the social contract.